Google Preview: Does it help or hurt?
Posted: Thu Dec 26, 2024 6:12 am
For a few days now, some of us have seen a new feature available in Google search results. This is the Preview feature in the results. Since yesterday, it has been implemented for everyone. It is a good sign that Google does not stop innovating in its search engine, but will it be an improvement for the user? Or, on the contrary, will it harm websites that are well positioned?
Google Preview | Internet Passion
The improvement for the user is clear, especially in searches bc data europe that require a "second visit" (research, purchase decision, etc.), but the challenge for websites that are well positioned will be significant.
Now, it will not only be worth appearing in the first positions for keywords relevant to the business-product (well, by itself, "appearing" is not so important if your user's expectations will not be met once they access the Web). You have to capture it now with a first Instant Preview .
Let’s imagine a practical case: I’m going to Google “Andorra” and I need information for a weekend trip. I look at the results and oh wait! The domain that attracts me the most but when I see the preview, I choose another option…
Depending on the first impact, the number of visits to your website will be affected, and the bounce rate may also be affected (now, they will be able to see your website before arriving and will not have to say “ Oh, this is not what I was looking for ”). It is important, then, to express exactly what your user expects from you. And this was already known before Google Preview appeared, wasn’t it?
Google Preview | Internet Passion
The improvement for the user is clear, especially in searches bc data europe that require a "second visit" (research, purchase decision, etc.), but the challenge for websites that are well positioned will be significant.
Now, it will not only be worth appearing in the first positions for keywords relevant to the business-product (well, by itself, "appearing" is not so important if your user's expectations will not be met once they access the Web). You have to capture it now with a first Instant Preview .
Let’s imagine a practical case: I’m going to Google “Andorra” and I need information for a weekend trip. I look at the results and oh wait! The domain that attracts me the most but when I see the preview, I choose another option…
Depending on the first impact, the number of visits to your website will be affected, and the bounce rate may also be affected (now, they will be able to see your website before arriving and will not have to say “ Oh, this is not what I was looking for ”). It is important, then, to express exactly what your user expects from you. And this was already known before Google Preview appeared, wasn’t it?