How to make better business decisions with HubSpot

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Imagine a scenario where your executive meeting reports are about much more than just facts and figures. With HubSpot, you can elevate your reporting by telling your department’s story. Use this powerful tool to present strategic information in a visual and engaging way, empowering your management team to make more informed decisions.

When you hear about a “digital boardroom,” it’s natural to conjure up a futuristic or even scary image. However, the reality is that this technology already exists and can be far more impactful than you might imagine. Instead of facing 2D ghosts, you can harness the power of digital boardrooms to have productive discussions about quarterly earnings reports or the details of your strategic roadmap.

While you’re unlikely to see your CFO holographically appearing next to you anytime soon, investing in digital boardroom technology is one of the best ways to ensure your department grows. With HubSpot, you can streamline your data management, set up efficient internal processes, and keep your information secure.


Traditionally, executive dashboards play a pivotal role in presenting key information to senior management (SLT). For these individuals, the ability to read and interpret departmental list of telegram users in belgium data is critical to the business, providing them with the information they need to make critical decisions, such as where to invest today, what tomorrow’s business roadmap should look like, and what shape the company’s future growth should take.

“Studies show that the average adult makes about 35,000 decisions a day, whether conscious or not. Managers – who are called decision makers for a reason – can make even more. Their decisions directly impact the company’s finances in most cases, so it’s critical that they can rely on accurate, well-organized data, delivered in a timely and easy-to-follow manner.”

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But the strong adoption of digital technology in recent years and the adoption of enterprise platforms such as CRMs, capable of capturing and storing data more effectively, means that today's businesses have more data than they know what to do with.

According to a McKinsey global survey of executives , “Their companies have accelerated the digitization of their customer and supply chain interactions and internal operations by three to four years. And the share of digital or digitally enabled products in their portfolios has accelerated by a whopping seven years.” For executives who use data to guide their decision-making—and for the managers and department heads who present it to them—this creates new information challenges that hadn’t been an issue until just a few years ago.

The digital boardroom was born out of these trends and challenges as a way to leverage modern technology and the connectivity that underpins it to cut through the noise and bring all the important data from across the enterprise into one easy-to-translate dashboard.

What is a digital boardroom?
While it takes different forms depending on the technology used and the companies developing it, all digital boardroom software has in common the ability to collaborate between executives, board members, key stakeholders and the teams that report to them.