Methods of collecting a client base
Posted: Thu Dec 26, 2024 6:19 am
Website Subscription Forms : Place attractive subscription forms on your website , giving visitors the opportunity to leave their contact details and sign up for newsletters, promotions, and special offers. Create unique content that will encourage visitors to subscribe. For example, offer them a free e-book, a discount on their first purchase, or access to exclusive content.
Sephora uses a subscription form on their website, inviting visitors to join their "Beauty Insider" loyalty program. In exchange for subscribing, customers receive access to exclusive offers, bonuses, and discounts.
How Sephora Collects Customer Data
Chatbots and Messengers : Implement chatbots on your website france phone number library or in messengers like Facebook Messenger or WhatsApp . Chatbots allow you to have interactive conversations with visitors and collect additional data about them. For example, chatbots can ask for basic information like name and email, or ask questions to better understand customer needs and preferences.
One example of the use of chatbots is H&M, which integrated a chatbot . Through the chatbot, customers can get style recommendations, learn about the latest collections, and place an order.
H&M Chatbot
Attractive offers in exchange for data : Offer visitors valuable bonuses or the opportunity to win prizes in exchange for their data. This could be a discount on their next purchase, a free consultation with an expert, or participation in a drawing for valuable gifts. Such events will attract customers' attention and motivate them to share their data.
Starbucks invites customers to join their Starbucks Rewards loyalty program and earn rewards in the form of free drinks and food with every purchase.
Starbucks Loyalty Program
Content Marketing and Landing Pages : Create engaging content such as articles, videos, or infographics and post them on your website or create dedicated landing pages. Visitors will need to provide their details to access the content. For example, you could offer a free training course that will be available after filling out a form with their name and email address.
Online retailer Asos is inviting customers to sign up for their newsletter via their landing page), promising a 10% discount on your first purchase or if you are a student.
Surveys and questionnaires : Conduct surveys and questionnaires among your audience to get feedback and additional information about your customers. Surveys can be on your website or on social media. Engage customers with simple and clear questions, and offer a small reward for their participation, such as a discount on their next purchase.
Airbnb uses surveys to collect feedback from its customers ( ). Surveys help us improve our service and offer more suitable accommodations.
Partnerships and Co-Promotions : Partner with other companies to gain access to their customer base and attract new customers. Offer co-promotions, special offers, or contests to reach your partner’s audience and gain new customers for your business.
Cosmetic brand MAC collaborates with various famous personalities and celebrities to conduct joint promotions and giveaways. For example, cooperation with XBOX allowed to attract new clients from the gaming industry and fans of the brand.
Analyze website behavior : Use analytics tools like Google Analytics to track customer behavior on your website. Analytics will help you understand which pages and content are most popular, what your customers are interested in, and how they interact with your site. This is valuable information for improving the user experience and attracting new customers.
Amazon actively uses analytics tools to analyze the behavior of its customers on the site Thanks to this, they offer personalized product recommendations and optimize the shopping process.
Email Marketing : Launch email campaigns to connect with your audience, provide them with valuable information and special offers. Analyze data on which emails get the most responses, which offers are most attractive to customers, and optimize your campaigns for the best results.
Vodka brand Absolut engages customers through email marketing, offering them special offers, cocktail recipes and event invitations .
Sephora uses a subscription form on their website, inviting visitors to join their "Beauty Insider" loyalty program. In exchange for subscribing, customers receive access to exclusive offers, bonuses, and discounts.
How Sephora Collects Customer Data
Chatbots and Messengers : Implement chatbots on your website france phone number library or in messengers like Facebook Messenger or WhatsApp . Chatbots allow you to have interactive conversations with visitors and collect additional data about them. For example, chatbots can ask for basic information like name and email, or ask questions to better understand customer needs and preferences.
One example of the use of chatbots is H&M, which integrated a chatbot . Through the chatbot, customers can get style recommendations, learn about the latest collections, and place an order.
H&M Chatbot
Attractive offers in exchange for data : Offer visitors valuable bonuses or the opportunity to win prizes in exchange for their data. This could be a discount on their next purchase, a free consultation with an expert, or participation in a drawing for valuable gifts. Such events will attract customers' attention and motivate them to share their data.
Starbucks invites customers to join their Starbucks Rewards loyalty program and earn rewards in the form of free drinks and food with every purchase.
Starbucks Loyalty Program
Content Marketing and Landing Pages : Create engaging content such as articles, videos, or infographics and post them on your website or create dedicated landing pages. Visitors will need to provide their details to access the content. For example, you could offer a free training course that will be available after filling out a form with their name and email address.
Online retailer Asos is inviting customers to sign up for their newsletter via their landing page), promising a 10% discount on your first purchase or if you are a student.
Surveys and questionnaires : Conduct surveys and questionnaires among your audience to get feedback and additional information about your customers. Surveys can be on your website or on social media. Engage customers with simple and clear questions, and offer a small reward for their participation, such as a discount on their next purchase.
Airbnb uses surveys to collect feedback from its customers ( ). Surveys help us improve our service and offer more suitable accommodations.
Partnerships and Co-Promotions : Partner with other companies to gain access to their customer base and attract new customers. Offer co-promotions, special offers, or contests to reach your partner’s audience and gain new customers for your business.
Cosmetic brand MAC collaborates with various famous personalities and celebrities to conduct joint promotions and giveaways. For example, cooperation with XBOX allowed to attract new clients from the gaming industry and fans of the brand.
Analyze website behavior : Use analytics tools like Google Analytics to track customer behavior on your website. Analytics will help you understand which pages and content are most popular, what your customers are interested in, and how they interact with your site. This is valuable information for improving the user experience and attracting new customers.
Amazon actively uses analytics tools to analyze the behavior of its customers on the site Thanks to this, they offer personalized product recommendations and optimize the shopping process.
Email Marketing : Launch email campaigns to connect with your audience, provide them with valuable information and special offers. Analyze data on which emails get the most responses, which offers are most attractive to customers, and optimize your campaigns for the best results.
Vodka brand Absolut engages customers through email marketing, offering them special offers, cocktail recipes and event invitations .