3 tricks to create a lead capture strategy
Posted: Thu Dec 26, 2024 8:22 am
Salespeople are often eager to get a lead over the phone or in a meeting in hopes of closing a deal, but proposing a meeting or demo can be a big ask for a buyer.
Also, with 70-80% of B2B buyers preferring remote human interaction or digital self-service, even interested and intent leads may be reluctant to agree to a meeting.
However, in our increasingly digital world, you should use all the digital tools available to engage with your leads.
In this article, we'll discuss how you can create engagement with leads beyond simply asking them to meet.
01. Provide leads with personalized content and messages
To achieve meaningful engagement with leads (rather than having a one-sided conversation via email), personalize your communication with them.
88% of top-performing content oman telegram data marketers prioritize their audience’s information needs over their own sales messages, meaning they focus more on their leads’ interests than their own conversation topics.
If you’re serving your leads content that isn’t related to their interests and doesn’t provide them with any value, they have no reason to engage with your marketing.
Use all the behavioral and firmographic data available to understand your prospects’ challenges, interests, and goals, and use that information to guide every touchpoint.
As you get to know their interests better (as we’ll discuss in the next section), you can adjust your content strategy to meet them where they are.
hubspot-strategy
02. Create valuable engagement points for leads
At its core, lead generation is about creating a back-and-forth between your company and your leads.
A meaningful point of engagement with your company has to:
Offer your potential customers valuable information. Whether it’s a guide to solving a problem they’re having or a webinar with an industry expert, potential customers should get something valuable and interesting out of their interactions with you.
Collect more information about the lead. Each interaction point should help you understand your prospects more deeply and fine-tune your engagement strategy by collecting information through a form or behavioral data.
Take into account changes in lead interest. Your lead generation strategy should be a constant cycle of refinement. As your potential customers learn more about how your solution can help them achieve their goals, their needs and interests will change, and so should your strategy.
03. Attract them with trust-building content before asking them for a meeting
While the lead capture process is unique to your company, below are some examples of lead capture techniques that can help you build a relationship with your customers.
Personalized emails are an easy and effective way to capture leads, with 87% of B2B marketers naming email as one of their top three free content distribution channels.
Also, with 70-80% of B2B buyers preferring remote human interaction or digital self-service, even interested and intent leads may be reluctant to agree to a meeting.
However, in our increasingly digital world, you should use all the digital tools available to engage with your leads.
In this article, we'll discuss how you can create engagement with leads beyond simply asking them to meet.
01. Provide leads with personalized content and messages
To achieve meaningful engagement with leads (rather than having a one-sided conversation via email), personalize your communication with them.
88% of top-performing content oman telegram data marketers prioritize their audience’s information needs over their own sales messages, meaning they focus more on their leads’ interests than their own conversation topics.
If you’re serving your leads content that isn’t related to their interests and doesn’t provide them with any value, they have no reason to engage with your marketing.
Use all the behavioral and firmographic data available to understand your prospects’ challenges, interests, and goals, and use that information to guide every touchpoint.
As you get to know their interests better (as we’ll discuss in the next section), you can adjust your content strategy to meet them where they are.
hubspot-strategy
02. Create valuable engagement points for leads
At its core, lead generation is about creating a back-and-forth between your company and your leads.
A meaningful point of engagement with your company has to:
Offer your potential customers valuable information. Whether it’s a guide to solving a problem they’re having or a webinar with an industry expert, potential customers should get something valuable and interesting out of their interactions with you.
Collect more information about the lead. Each interaction point should help you understand your prospects more deeply and fine-tune your engagement strategy by collecting information through a form or behavioral data.
Take into account changes in lead interest. Your lead generation strategy should be a constant cycle of refinement. As your potential customers learn more about how your solution can help them achieve their goals, their needs and interests will change, and so should your strategy.
03. Attract them with trust-building content before asking them for a meeting
While the lead capture process is unique to your company, below are some examples of lead capture techniques that can help you build a relationship with your customers.
Personalized emails are an easy and effective way to capture leads, with 87% of B2B marketers naming email as one of their top three free content distribution channels.