What metrics to measure
Posted: Thu Dec 26, 2024 8:43 am
There are a lot of things that go into implementing an inbound marketing strategy . You need to create content that applies to each stage of the buyer’s journey, and make sure you’re creating external content through which new visitors can become leads. From there, you need to set up effective nurturing campaigns that educate leads about your company and product so they can start considering you as a solution and eventually become customers.
That said, the metrics you use to measure the results of these efforts are somewhat endless. Keep in mind your specific short- and long-term goals so you can focus on the ones that are important to your business.
That said, it helps to have a good idea of what metrics are out there so you can focus on the ones that make the most sense for your business. So, here are some of the most common qualitative and quantitative metrics you should consider when defining your efforts, as well as examples of metrics related to them.
Examples of qualitative metrics:
Brand credibility – Do industry peers and influencers reach out to you for feedback on their articles?
Brand Awareness – Are you gaining new customers through word of mouth or third-party referrals?
Brand Trust – Do customers fully trust you with their strategies?
Sales enablement – Is the content your sales reps use in their conversations leading to more sales?
Consumer Education – Do potential new customers better understand what your company does and offers?
Industry Influence – Are industry influencers reaching bahamas telegram data to you to speak at their events?
Customer Feedback and Engagement – Are you receiving positive feedback and reviews from new customers about your sales and onboarding process?
Examples of quantitative metrics:
Revenue Generated – Are your inbound marketing efforts, such as email marketing campaigns or paid ads, effectively driving new customer conversions each month?
Number of leads – Do you see more people signing up to receive your emails when they come to your website through external content?
Website Traffic – Are any of your pillar pages driving new visitors to the website each month?
Bounce Rates – Are people spending more time on your website, viewing multiple pages?
Social Media Followers – Is your social media email marketing campaign getting more followers?
Search Visibility – When searching for a certain keyword or phrase, are you seeing your content rise in search results?
Content Downloads – Are email promotional campaigns and paid ads for your new ebook getting more people to download it?
Email Conversation Rates – Are your click-through rates, subscribe/unsubscribe rates, etc. trending in a positive direction?
After looking at these metrics, it may become clearer why neither qualitative nor quantitative metrics alone can tell you the whole story about how well you’re doing. Is an increase in social media followers a definitive win if the quality of engagement has declined? Is getting more leads a true indicator of long-term success if your industry influence and brand trust subsequently decline? Marketing metrics are most useful when put into context, which means broadening the scope of what you’re looking at and why.
Always use data to drive decision-making, especially when it comes to resource allocation. By putting qualitative and quantitative metrics at the forefront, you’ll be able to design a strategy that’s fully aligned with your business.
That said, the metrics you use to measure the results of these efforts are somewhat endless. Keep in mind your specific short- and long-term goals so you can focus on the ones that are important to your business.
That said, it helps to have a good idea of what metrics are out there so you can focus on the ones that make the most sense for your business. So, here are some of the most common qualitative and quantitative metrics you should consider when defining your efforts, as well as examples of metrics related to them.
Examples of qualitative metrics:
Brand credibility – Do industry peers and influencers reach out to you for feedback on their articles?
Brand Awareness – Are you gaining new customers through word of mouth or third-party referrals?
Brand Trust – Do customers fully trust you with their strategies?
Sales enablement – Is the content your sales reps use in their conversations leading to more sales?
Consumer Education – Do potential new customers better understand what your company does and offers?
Industry Influence – Are industry influencers reaching bahamas telegram data to you to speak at their events?
Customer Feedback and Engagement – Are you receiving positive feedback and reviews from new customers about your sales and onboarding process?
Examples of quantitative metrics:
Revenue Generated – Are your inbound marketing efforts, such as email marketing campaigns or paid ads, effectively driving new customer conversions each month?
Number of leads – Do you see more people signing up to receive your emails when they come to your website through external content?
Website Traffic – Are any of your pillar pages driving new visitors to the website each month?
Bounce Rates – Are people spending more time on your website, viewing multiple pages?
Social Media Followers – Is your social media email marketing campaign getting more followers?
Search Visibility – When searching for a certain keyword or phrase, are you seeing your content rise in search results?
Content Downloads – Are email promotional campaigns and paid ads for your new ebook getting more people to download it?
Email Conversation Rates – Are your click-through rates, subscribe/unsubscribe rates, etc. trending in a positive direction?
After looking at these metrics, it may become clearer why neither qualitative nor quantitative metrics alone can tell you the whole story about how well you’re doing. Is an increase in social media followers a definitive win if the quality of engagement has declined? Is getting more leads a true indicator of long-term success if your industry influence and brand trust subsequently decline? Marketing metrics are most useful when put into context, which means broadening the scope of what you’re looking at and why.
Always use data to drive decision-making, especially when it comes to resource allocation. By putting qualitative and quantitative metrics at the forefront, you’ll be able to design a strategy that’s fully aligned with your business.