Albert presented a couple of key ideas throughout his presentation that invite reflection:
Posted: Thu Dec 26, 2024 8:45 am
In his presentation on myths and legends about the Internet, Liberto touched on other key points: tools are confused with strategy, marketing channels with business models, and the possibility of a solution is confused with the solution to all the agency's problems. Knowing what my agency sells, what it specializes in, what resources it has, how to differentiate itself from the competition and having a defined business model are priorities, whether the marketing or the daily work area is traditional, or whether it also has a presence on the Internet ( website, blog , participation in communities, forums, social networks, etc.).
– Everyone knows what their strategy is until they are asked what it is. (Erica Olsen)
– He who takes risks, does not get the best photo, but a blurry gambling data hong kong one. And is this good? The good thing is to do it and not wait until everything is figured out.
– The company’s reason for being must be the reason for being of its customers.
And to illustrate with a concrete example, he brought us a discovery that came from searching for cruises in Ibiza and analyzing the results: The Yacht Week . A cruise company made up of two young lovers of the sea, parties and boat trips, who put together the event that then develops and grows thanks to the participants of the crossing. They are the ones who upload videos to promote the experience, and pay a minimum price if they don't have a skipper. We recommend that you watch the video, of a product made to measure for their audience, and by their audience, who today form a community.
One last variable to highlight, and perhaps the one that requires the most time, dedication and training, is the fear that the Internet and agencies or online tools will "steal clients", make a worker dispensable or consume the travel agent's time exclusively, leaving no room for traditional tasks. This fear, ignorance and attitude need to be worked on in depth, since cultural variables intervene, customs that need to be modified, habits that need to be banished, adaptation to imminent changes and the demand of the current market. It is not easy: changing never was. But if today's sales results are not what they were before, it is either renew or die. Reinvent yourself, readapt, relearn. And win.
An interesting challenge for anyone who wants to ride the wave, put away tools that are no longer useful and adopt new ones, change reactive attitudes to proactive ones and think positively about the benefits of the Internet , a medium that more than 50% of the population in Spain currently has access to.
Shall we get to it? You can count on us for whatever you need.
– Everyone knows what their strategy is until they are asked what it is. (Erica Olsen)
– He who takes risks, does not get the best photo, but a blurry gambling data hong kong one. And is this good? The good thing is to do it and not wait until everything is figured out.
– The company’s reason for being must be the reason for being of its customers.
And to illustrate with a concrete example, he brought us a discovery that came from searching for cruises in Ibiza and analyzing the results: The Yacht Week . A cruise company made up of two young lovers of the sea, parties and boat trips, who put together the event that then develops and grows thanks to the participants of the crossing. They are the ones who upload videos to promote the experience, and pay a minimum price if they don't have a skipper. We recommend that you watch the video, of a product made to measure for their audience, and by their audience, who today form a community.
One last variable to highlight, and perhaps the one that requires the most time, dedication and training, is the fear that the Internet and agencies or online tools will "steal clients", make a worker dispensable or consume the travel agent's time exclusively, leaving no room for traditional tasks. This fear, ignorance and attitude need to be worked on in depth, since cultural variables intervene, customs that need to be modified, habits that need to be banished, adaptation to imminent changes and the demand of the current market. It is not easy: changing never was. But if today's sales results are not what they were before, it is either renew or die. Reinvent yourself, readapt, relearn. And win.
An interesting challenge for anyone who wants to ride the wave, put away tools that are no longer useful and adopt new ones, change reactive attitudes to proactive ones and think positively about the benefits of the Internet , a medium that more than 50% of the population in Spain currently has access to.
Shall we get to it? You can count on us for whatever you need.