E-commerce market share in Poland sourceVirtual Media

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Allegro is the only sales channel for many e-sellers. For others, it is an ideal complement to activities based on their own store. Regardless of the motivation, supporting sales processes with the Allegro Ads advertising system provides many benefits and allows for achieving even higher revenue.

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Allegro Ads is an advertising system that gives you the opportunity to effectively advertise within Allegro. This format has been given the two highest results on the search list. They even beat promoted offers that often require a greater financial commitment. You can pay for advertising traffic using the well-known CPC method, i.e. pay per click.

In independent reports of the e-commerce market in Poland, Allegro appears as the strongest player, which can confidently compete with Google in the fight for the most important place to search for products and offers. This, combined with the global trend of transferring budgets to marketplaces, requires everyone to be interested in being present on Allegro. However, in an era of increasing crowds and competition, presence alone may no longer be enough.

Allegro Ads
Allegro Ads
Why use Allegro Ads?
The Allegro service, as we already know, is a well-known marketplace in Poland and one of the largest e-commerce services in Europe. It is not without reason that it has found a crowd of bangladesh whatsapp data devoted fans - both on the side of sellers and buyers. Over the many years of its presence on the market, this service has changed and introduced new forms of promotion. The last, significant change that sellers on Allegro can use is the internal advertising system known as Allegro Ads.

What does he give?
The answer is simple: first of all, it increases sales! This system allows you to increase traffic and "jump" competitors who organically or through auction highlights have found themselves at the top of search results or in category listings. This system allows even new Sellers to quickly generate traffic and sales, on the auctions they want.

However, Allegro is not just about sales. The service plays a significant role in creating trends and building awareness of products in a given category – and for this purpose it is able to create an appropriate advertising strategy, using, for example, graphic ads.

Technical issues related to Allegro Ads
Sponsored offers, the most popular advertising format on Allegro, are billed in a model known from other advertising systems, namely CPC . This means that the cost of clicking on the seller's ad is incurred, not the cost of displaying it. Thanks to this, the seller is able to estimate traffic and sales more precisely and adjust their advertising budget to the desired results. In graphic advertising, the cost of this is the so-called CPM, i.e. you pay for every 1,000 views of the ad.