In this article, we will tell you 5 ways to attract new clients to your beauty salon.
How to attract new clients to a beauty salon
We often write about how customer retention is a very important and integral part of doing business. But attracting new customers to your salon is no less important . A good formula = talented employees + competent marketing.
In this article, we will tell you 5 ways to attract new clients to your beauty salon.
Post on social networks
We are sure that you understand the importance of being present in social networks, because it is a great channel for attracting new clients. Start by creating a beautiful Instagram profile for your beauty salon. You can do it yourself or hire a professional SMM specialist. Social networks such as Instagram, Facebook, and TikTok are popular all over the world. Do not miss the opportunity to attract clients through such a good source.
In this article, we tell you 8 ways to increase your Instagram followers without buying bots.
Set up a business account to get detailed account statistics, set up targeted advertising, and connect third-party services.
View Instagram Profile Statistics
After that, you will be able to connect online booking , which has been gaining popularity in the last year. Some visitors do not want to call and book an appointment by phone for various reasons. Instead, they would be happy to order a service while drinking a cup of something in a comfortable chair or while doing their business.
This happens as follows: the client enters the uruguay mobile phone number list online form, selects the beauty specialist, time and service and books in one click. The system will remind both the client and the specialist about the appointment.
Possibility of online booking in a beauty salon via social networks
Don't forget to show all the inner workings on social networks: your masters, administrators, "before/after", arrange interaction and communicate with users. An interesting, useful profile helps to convince them to take the final step to subscribe and follow you.
Use paid promotion in Google and Yandex
Contextual direction in advertising has a big advantage over other advertising methods – with the right settings you will get the necessary results. Advertising costs will be justified in this case, since payment will be taken for transitions to your resource.
The first lines of search are advertising
There are 3 main ways to increase your chances of getting noticed in Google:
Check your listing on Google My Business ;
Rank naturally using organic SEO;
Pay for advertising with Google Ads .
Do the same thing in Yandex , because advertising there will bring new customers, bring them back and sell additional goods and services.
Add the best photos that showcase your beauty business so potential clients can see what to expect. Be sure to update your information, prices, and images regularly .
Encourage your customers to leave reviews on Google and respond publicly when they do. This shows that you value your customers and their feedback, which helps build trust. We'll cover how reviews can help attract new customers to your business below .