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Selling opportunities on YouTube are made possible

Posted: Thu Dec 26, 2024 9:48 am
by hmonower921
Social Media: YouTube
YouTube has been around since 2005, when it was launched by its founders, Chad Hurley, Steve Chen, and Jawed Karim. The platform's rise was enabled by Sequoia Capital, which invested $3.5 million in it. A year later, the same company invested $8 million in YouTube. The first video uploaded to the platform was titled "Me at the zoo" and was posted by one of the founders, Jawed Karim. In late 2006, YouTube was acquired by Google for $1.65 billion, making it the largest transaction Google had ever made. YouTube made online video one of the most important parts of internet culture.

The most popular video on YouTube, Baby Shark dance, has almost 11 billion views, and the site itself is visited by 2 billion users every month. YouTube reported revenue of $19.8 billion in 2020. The increase in the popularity of the service was ensured by the development of smartphones and the fact that almost every mobile device user can reach YouTube whenever they want, without having to start a computer.

The basic version of the service is free, but when using it, we have to expect ads before the videos we want to watch and during them. We can avoid ads by purchasing a YouTube Premium estonia whatsapp data subscription, which allows us to get rid of ads. In addition to watching regular videos, the service allows us to watch live content and provides us with new content in the form of shorts, i.e. short viral films.

Selling Opportunities: by referrals from ads before, during, and after the video. On the site, customers are also bombarded with ads.

The media and content support budget should be at least as much as the video production cost. I visit the channels of really big brands for research purposes and I am often amazed that they post video productions that at first glance cost several thousand zlotys (producing good video material for the Internet unfortunately costs a lot, especially since these productions have to compete more and more in quality year after year). However, this is not what surprises me, but the fact that the number of views very often oscillates around several dozen, at most several hundred. Irony, spending a lot of money on the production of a film that no one will watch. Every Hollywood film producer knows that without promotion, even the best film has no chance of reaching an audience. Similarly in the case of content on YouTube. It is extremely difficult to build organic reach. Therefore, remember that when planning a budget for videos, we should also set aside money for promotion.