A great way to interest potential visitors in visiting a restaurant is to hold theme nights and celebrations there. Such events often do not go unnoticed and attract those guests who will certainly want to stay at the event longer.
Themed events for holidays such as Halloween, New Year, Valentine's Day, etc. are extremely popular with guests.
On the one hand, these visitors will not free up a table for new ones anytime soon. On the other hand, they will most likely order more food and drinks than those who came in for a short time. Such decisions will allow you to increase the average bill, and at the same time influence the attendance and the attitude of visitors to your establishment.
4. Invest in advertising
Advertising your establishment on social networks and other places can be the factor that will help you find new customers and increase sales.
Advertising can be completely different Iran mobile phone number list and can be selected in accordance with the concept of your establishment and how you see its audience - those people who should be interested in this advertising. The location where the advertising will be located also depends on this. Consider different options and think about which one will be best suited to attract customers to the restaurant.
One of our clients, the coffee shop Necofee, launched an ad in a city public group in Telegram and added a link to the post to install a loyalty card. Thus, the coffee shop received more than 50 new guests in 2 weeks from just one advertising post. Read the Necoffee case in our blog .
5. Develop a user-friendly menu
A well-designed menu can be the best solution to increase your average bill. Consider your goals, the concept of your restaurant, and your customers to find a great design, menu items, and new prices.
You can change prices according to the popularity of certain dishes, the demand for them. Menu development will help you increase your income and influence your customers' choices.
To develop the most profitable menu, you should conduct the following analysis:
Determine how often you can develop the menu and change its items.
Measure profitability by looking at the cost of meals and the food costs for those meals, as well as the gross profit.
Measure the popularity of individual menu items.
Consider design options, choose the design that will be visually understandable and pleasing to customers.
Once the new menu is in use, familiarize your staff with it and give them recommendations for promoting certain dishes. Then review food costs and profitability under the new menu to calculate how successful it is.
Electronic menu with the ability to place an order
We also recommend implementing an electronic menu in your business . Make it convenient for viewing from mobile devices and, if possible, implement the ability to place an order online without a waiter or cashier. This is convenient, increases the number of orders and minimizes personal contacts, which is especially relevant now.