Introducing Relay’s Dynamic Channel Markups!
Posted: Thu Jul 10, 2025 10:10 am
Relay’s Dynamic Channel Markups automatically set distinct channel markups per day based on market data and trends. Similar to dynamic pricing, we’ll set higher markups during times of high demand, and lower markups during times of low demand.
And if you still want to maintain control over markups sent to channels, you can set minimums and maximums right in your Beyond Dashboard!
What This Means For You
When demand is high, increasing markups on the OTAs can help drive ADRs on channels, but also push more bookings to your lower cost, direct channel.
In times of low demand, lower or no markups help drive b2b email list occupancy from the channels where guests are looking and ready to book -- the top OTAs.
Together, fluctuations in channel markups can help you optimize when and where you’re getting booked. The best part: it’s automatic.
And if you still want to maintain control over markups sent to channels, you can set minimums and maximums right in your Beyond Dashboard!
What This Means For You
When demand is high, increasing markups on the OTAs can help drive ADRs on channels, but also push more bookings to your lower cost, direct channel.
In times of low demand, lower or no markups help drive b2b email list occupancy from the channels where guests are looking and ready to book -- the top OTAs.
Together, fluctuations in channel markups can help you optimize when and where you’re getting booked. The best part: it’s automatic.