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Does my competitor advertise on Facebook?

Posted: Sat Jul 12, 2025 4:41 am
by nusaibatara
First, we change the targeting to only female gender (if we have a barbershop, we would select only male gender), or we consider who our post is interesting to. Then we set the age of the target group and enter a specific city where country email list we offer our services, for example Žilina and the surrounding area within 17 km. Finally, we click on “Save audience”.



How to edit Facebook audience - demo



PRO TIP: Create a post with text and visuals designed just for men and target it to a male audience in your city.

8. We can also specify a specification by interest, for example, all women who are interested in beauty.



Detailed Facebook ad targeting - demo



9. Now that we have created an audience to whom the ad will be displayed, we can determine how long it will last and how much money we will put into it. If we are setting up an ad for the first time, I recommend choosing a lower amount to test how it works. We will also set the duration depending on whether it is a promotion with a clear end, for example, a 10% discount on a service only until the end of September. Or we can set the duration for only a few days. For example, if we put 10€ into the ad, a duration of 7 days is just right.

10. We will choose the location on both Facebook and Instagram. If you don't have Instagram, create one as soon as possible, because you are missing out on an important communication channel. Read, for example, How to get started with Instagram stories .