Free Guide Offer + Email Capture

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Offer Irresistible Value
You are an authority in your industry. Attract qualified leads by offering your expertise in exchange for an email address. Whether it's a well-crafted ebook, guide, or a one-on-one consultation, ensure your offering resonates with your audience's needs. Be that industry expert who promises value and delivers it through newsletters or other digital content.

In this example, Enrich Creative offers three free guides to those looking to build their business. The entry form is simple - only requiring a name and email address - but the data collected can be used to market to those interested in the business marketing field.


Make Your CTAs Clear and Compelling
Your Call-to-Actions (CTAs) are the signposts on the path to specific database by industry conversion. CTAs should be throughout your online presence, be it your website, blog, or the ends of your informative YouTube videos. The key here is balance—be clear and assertive with your CTAs, but maintain the supportive tone of a coach empowering their team to seize victory.

In this example by VRBO, creative CTAs are used to emulate the type of rental the user is looking for. As you can see, the properties with full kitchens come with a CTA that states “Get Cooking.” The ones with pools state, “Keep it chill.”