But for them to convert, you need to do three things
Posted: Sat Dec 28, 2024 3:39 am
Targeting TOFU keywords, in contrast, aren’t designed to bring direct conversions but will deliver traffic and help build up your brand awareness and trustworthiness. Write landing pages that resonate A landing page is a web page dedicated to a specific offering you sell. It explains the value and prompts your visitors to take action – sign up for a webinar, book a demo, download a template, book a call, you name it.
Landing pages are where you capture the leads. But for them to convert, you need to do three things: Target the right audience Have an answer to your audience’s pains Use copywriting and design to deliver this solution ghana business email database But the potential of landing pages goes beyond lead generation. You can also use them to test new business opportunities and niches for demand. Don’t know if a product or service will generate demand? Create a landing page with CTAs, send traffic to the page using paid ads, and take notes.
Flex your social engagement Of course, I can’t leave out the goldmine for sourcing B2B sales – LinkedIn. Of all B2B leads generated on social media, 80 percent come from LinkedIn. But prepare for the long run, as LinkedIn is more about the brand than anything else. The more trustworthy your brand is, the more likely your InMail messages will be read and responded to. Here’s a crash course on building a brand and targeting leads on LinkedIn: Share your expertise and opinion on your page and in relevant groups Set up a premium account to see who visits your account and filter your search Actively connect with your colleagues, visitors, and potential leads Start a LinkedIn ad campaign to expand your reach YouTube is another promising platform worth investing your time in.
Landing pages are where you capture the leads. But for them to convert, you need to do three things: Target the right audience Have an answer to your audience’s pains Use copywriting and design to deliver this solution ghana business email database But the potential of landing pages goes beyond lead generation. You can also use them to test new business opportunities and niches for demand. Don’t know if a product or service will generate demand? Create a landing page with CTAs, send traffic to the page using paid ads, and take notes.
Flex your social engagement Of course, I can’t leave out the goldmine for sourcing B2B sales – LinkedIn. Of all B2B leads generated on social media, 80 percent come from LinkedIn. But prepare for the long run, as LinkedIn is more about the brand than anything else. The more trustworthy your brand is, the more likely your InMail messages will be read and responded to. Here’s a crash course on building a brand and targeting leads on LinkedIn: Share your expertise and opinion on your page and in relevant groups Set up a premium account to see who visits your account and filter your search Actively connect with your colleagues, visitors, and potential leads Start a LinkedIn ad campaign to expand your reach YouTube is another promising platform worth investing your time in.