Create “gated content” that’s accessible only after your audience interacts with you. If you know your audience has a problem and you have a way to solve it, you can create powerful content that both validates your opt-in incentive, and drives more traffic to it. For example, this post by Adam Goyette got over 200 likes and 700 comments and rewarded Adam with free high-quality clicks to his opt-in page.
Not too shabby for a single LinkedIn post, right? social media leads adam goyette A connection is key to generating leads from social media The craving for connection is a natural, deeply ingrained human trait. We want to erupt into laughter after a good joke, cling a glass of wine at the table, and stuff our faces with burritos synchronize lyrics of popular songs to each other. At the same time, the nature of commerce demands that the pipeline is constantly fueled with leads.
But, an engagement-rich social following doesn’t guarantee leads, and incessant demands and calls-to-action exhaust your audience and dwindle your conversion rates. Generating leads from social media means combining germany consumer email address both social connection and commerce. Listen to your customer’s needs, create personalized content that’s valuable to them, and engage them on your own terms and in your own sales funnel for repeated lead generation. Note: Want to know which companies are visiting your site? Here’s a tracking tool that’s built for B2B? Sign up and try Leadfeeder free for 14 days.