a read. Here's a rundown of Leadfeeder's recent webinar with Gilles Bertaux, co-founder and CEO of Livestorm.co. Gilles and his team at Livestorm.co have streamed more than half a million minutes of webinars and hosted over 50 hours of webinars in 2018 alone. That's a ton of time in front of the camera! Before we dig into Gilles's best tips for using B2B webinars to drive your business forward, let's talk about why webinars matter.
Why are webinars such a powerful B2B marketing tool? Why should you even bother with webinars? For starters, they work. In 2017, 66% of marketers said that webinars were one of the most effective tactics for B2B georgia consumer email address marketing. And they work for every aspect of B2B marketing, including lead generation, sales, conversion, even customer success. But the main key, Gilles says, is that webinars are scalable.
You can only host so many different 1 on 1 sales calls or meetings. But with a webinar, you can teach people about a specific topic to hundreds, if not thousands of people all at once. Webinars can be used for a ton of different topics and conversations, including: Demo webinars (sales) Training webinars (customer service, lead generation) Content marketing Inner communication (HR, etc.) Webinars also help build personal connections.