Decisions need to be made faster with less data
Posted: Sat Dec 28, 2024 8:49 am
And he was asked, what the most critical factor is in the time of crisis? And I thought his response was exciting. He said, "If you need to be right before you move, you're never going to win. Perfection is the enemy of good when it comes to emergency management. Speed always beats perfection." And I think the same logic applies to your marketing campaigns.
n normal times, like most PPC marketers, I'm very analytical. I'm sure the team will agree. It's very data-driven from our side, and I'm usually a big fan of this approach, but in these challenging times, tests are egypt business email database less useful. The time taken to run a successful AB test would be valuable to adapting. You don't have the time to wait for a successful experiment to run.
in shorter periods. Typically, at Leadfeeder, we'd run a test over a month to get a significant level of data. We don't have that luxury at the moment. Even if we did have time to run that test, people's habits are changing so fast, so what worked a couple of weeks ago won't work now. You have to trust your instincts.
n normal times, like most PPC marketers, I'm very analytical. I'm sure the team will agree. It's very data-driven from our side, and I'm usually a big fan of this approach, but in these challenging times, tests are egypt business email database less useful. The time taken to run a successful AB test would be valuable to adapting. You don't have the time to wait for a successful experiment to run.
in shorter periods. Typically, at Leadfeeder, we'd run a test over a month to get a significant level of data. We don't have that luxury at the moment. Even if we did have time to run that test, people's habits are changing so fast, so what worked a couple of weeks ago won't work now. You have to trust your instincts.