The critical thing about ABM is that what
Posted: Sat Dec 28, 2024 8:50 am
Account-based marketing flips on its head. You're identifying your ideal targets beforehand. Then you're starting to run campaigns to target those people directly. ABM is about focusing on a smaller pool of higher value clients. With inbound marketing, you're looking at a much larger pool of low-value clients. Then, looking to whittle them down to the ones that are relevant to you. That works by identifying your target accounts, using your ideal customer profile, which is based on firmographic data, revenue, data, tech data, etc.
You define by persona, so this is the buying committee at those companies that your sales team wants to talk to. Then you create economy messages for those personas and account types, and you look to engage with o dominican republic business email database them on specific channels. This doesn't have to compete with inbound marketing. Both of them complement each other quite nicely. Your inbound marketing is focused on, as I said, those lower value prospects, and your ABM is focused on the higher-value ones.
you need to do with it, is aligned very closely with your sales team. We're trying to do with our account-based marketing campaigns, is build a robust high-value pipeline for the sales team. Then, help them progress it, and towards a sale. What are we looking at, and what are we tracking? At the campaign level, we're looking at typical campaign metrics, conversion rates, cost per lead, stuff like that.
You define by persona, so this is the buying committee at those companies that your sales team wants to talk to. Then you create economy messages for those personas and account types, and you look to engage with o dominican republic business email database them on specific channels. This doesn't have to compete with inbound marketing. Both of them complement each other quite nicely. Your inbound marketing is focused on, as I said, those lower value prospects, and your ABM is focused on the higher-value ones.
you need to do with it, is aligned very closely with your sales team. We're trying to do with our account-based marketing campaigns, is build a robust high-value pipeline for the sales team. Then, help them progress it, and towards a sale. What are we looking at, and what are we tracking? At the campaign level, we're looking at typical campaign metrics, conversion rates, cost per lead, stuff like that.