By now, I think you are more than aware that SEO is one of the pillars that cannot be lame in your business's (current or future) website.
You probably remember that a few months ago I told you about my 6 on-page SEO techniques to position on Google .
But to position yourself correctly on Google, it is not enough to optimize for the sake of optimizing and doing on-page SEO like crazy without rhyme or reason.
You need to analyze and measure the best way to appear on Google, as well as find out which keywords will attract the most quality traffic to your site or what the competition is for these keywords.
Using the best SEO tools plays a fundamental role in this process.
And if they are free, even better… right? Neither you nor I denmark telegram lead anyone else is bitter about a sweet treat.
That's exactly what today's guest is here to talk about: 3 free SEO tools that will help you sell more with your website.
Borja Girón is, like me, a computer scientist dedicated to creating websites and blogs in WordPress. But, in addition, Borja also works in an insurance company in tasks related to digital marketing and SEO.
I'll leave you with him. Enjoy his knowledge on this topic.
There are many SEO tools that I use on a daily basis, but only some of them can be exploited to sell more.
In this post I am going to tell you which are the best free SEO tools and how to use them to increase your sales.
Table of Contents [ Hide ]
1# Google Keyword Planner
2# Google Analytics with Google Search Console
3# Gtmetrix
What quality free SEO tools do you know or use on a daily basis?
1# Google Keyword Planner
First and foremost, and as a key tool, there is the Google Adwords Keyword Planner . With this free tool, you can obtain data and trends on search volume. Before starting any project, it is essential to see how many people are interested in the niche in which you want to position yourself and check how people search for our products or services.
You must enter all the keywords you can think of and the categories you would like to rank for in the “Search for new keywords using a phrase, website or category” option. Add your website and the generic category of your product or service so that Google can cross-reference the data. Now segment by country or city and add the language. Click on “Get ideas”. Now Google shows us two tabs “Ad group ideas” with keywords by category that are usually used in Adwords and the section that interests us to sell more with SEO “Keyword ideas”, which shows us the average monthly searches.
Sort by average monthly searches and check the competition to make sure it is low and it is easier for you to position yourself.
With this simple process you will get the best keywords to create content so that you can focus your products on each client depending on their needs.
2# Google Analytics with Google Search Console
The second tool to sell more thanks to SEO is Google Analytics combined with Google Search Console (formerly Google Webmasters Tools). Register your website in Google Search Console. Then go to Google Analytics > Acquisition > Search Engine Optimization > Queries and click on the “Configure sharing of Search Console data” button. You will see many options. Just go down and in “Search Console” click on the “Adjust Search Console” button > Edit > Choose the website > Save and OK.
At first, you won't see any data, as Google is collecting it, and in a few days you will start to see in this section the keywords with the most impressions with which you appear in Google results: You will also see the position of these keywords, the clicks and the CTR (Click Through Ratio). Without a doubt, this information will be very useful for you to analyze which words you position yourself best with and what interests people who search.