For example, this would be a combination of “can anyone recommend/looking for/need a/” and “fitness watch/fitness tracker”. This is an example of a Boolean search query. boolean search query In the example, the tool is searching for those who are looking for a fitness tracker. Once set up, social listening is happening nonstop, and you’ll know about the new people voicing their intent on social media as soon as they post about it.
What’s so special about this method? Finding and approaching people who are actively looking for a product or service online means you’re finding leads that are already hot. You don’t have to convince them they costa rica business email database need a fitness tracker. You don’t have to paint a picture when with the fitness tracker they are finally fit and healthy and conventionally happy. And that’s half the job done.
2. Find the ones who are unhappy with your competitorcompetitors and offering them your own product or service seems straightforward and logical, however, not many marketers do that. The screenshot below shows someone who’s obviously unhappy with NVivo. sentiment analysis feature For brands that develop tools for qualitative analysis, finding such posts is the easiest lead generation method ever.