Ethical marketing is based on values ​​of transparency

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pappu6329
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Ethical marketing is based on values ​​of transparency

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Influencing consumer behavior, as your initial statement indicates, is a topic of considerable weight in the field of contemporary marketing. This process involves a series of ethical and practical considerations that are essential to understanding its impact on both individuals and society as a whole. More than a simple exercise in persuasion, manipulating consumer behavior suggests an action that can be interpreted as dishonest or coercive, leading people to make decisions that might not be in their best interest.

The dichotomy between manipulation and ethical influence becomes central to this debate. While ethical influence seeks to provide truthful and relevant information to guide consumers toward informed decisions aligned with their needs and desires, manipulation involves distorting information or using deceptive tactics to induce actions that might not be in the consumer’s best interest.

It is true that in practice, many companies resort to various manipulation techniques to influence consumer behavior due in part to fierce competition in the market, the pressure to meet financial targets, and the need to remain relevant in an environment increasingly saturated with advertising messages. However, it is important to note that the use of manipulation techniques in marketing not only raises ethical concerns, but can also have long-term negative repercussions for companies.

Related studies indicate that 70% of consumers would stop buying from a company if they discovered that it was using deceptive marketing practices. This underlines the growing importance that consumers place on transparency and ethics in marketing practices. Trust, therefore, becomes a crucial factor for customer loyalty and the long-term success of companies.

, honesty and respect for consumers.

Their approach focuses on building long-lasting relationships based on dominican republic telegram phone numbers trust, rather than making short-term gains through questionable practices. However, ethical marketing is not a universally adopted practice. The pressure to meet financial targets can lead to questionable behaviour, underlining the need for effective regulation and constant vigilance by relevant authorities. The Federal Trade Commission (FTC) in the United States, for example, receives a considerable number of complaints each year relating to misleading advertising and unfair marketing practices, imposing fines and penalties on offending companies.
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