Which makes video leads more valuable. Gordian, a construction tech company, uses video to drive $6 million in revenue. You can then use a CRM to follow up with prospects who finish a video, or further qualify leads by gating longer video content or playbacks. 5. Deliver the right content at the right time So, you’ve created awesome content and it is getting traffic, but that traffic isn’t ready to lay down their hard-earned dollars for your product or service.
What happened?. If you aren’t delivering the right content based on where your audience is in the funnel, they aren’t going to convert. Think about it this way— when you meet someone new, you don’t immediately estonia consumer email address give them a big hug and treat them like your best friend, right? (Well, most of us don’t anyway.
) No, you shake their hand, make small talk, and get to know them over time. The same applies to content marketing. So, what’s the solution when you are taking the content marketing relationship too fast? Create a segmented content marketing strategy with different goals for different content. For example, Slidebean invested $70,000 in content marketing, mainly for Google Ads, and saw a $200,000 ROI. b2b content marketing investment slidebean Slidebean created a mix of content for brand awareness, such as short videos or blog posts, and then utilized that content to capture leads.