"Gated content" is content that readers can’t access without giving a piece of personal information (usually an email address) in return for the content piece. The goal of gated content is to capture prospects in the middle of the conversion funnel. One company that does lead generation remarkably well is Marketo. They offer many types of gated content pieces, and all of them ask for quite a lot of information from their visitors, as you can see below: content strategy lead generation marketo The key to gated content is creating assets your leads want to read and are willing to share their information to get.
5 Strategies to Uncover Lead-Generating Content Ideasin content creation. Next, you'll need to uncover ideas your leads will care about to create gated content like ebooks, how-to guides, and case studies. 1. Use dominican republic consumer email address Google Analytics to find topics your leads care about + create downloadable assets Go to your Google Analytics. In the left menu, click on Behavior > Site Content > All Pages.
how to create a perfect content strategy for lead generation By default, Google will organize your pages according to the number of page views each received in the past 30 days. Segment this report based on your blog posts. If your site has a “/blog” folder, you can do it by showing URLs that belong to that same folder. In the top part of the report, click on “Advanced”: how to create a perfect content strategy for lead generation image5 Then, add “blog” to the “Page” dimension, and apply the filter: how to create a perfect content-strategy for lead generation image4 Now you can see the blog posts with the most page views.