Without goals, nothing works

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strategy must always be framed by a goal in order to enable effective changes in favor of the company. However, the success of a "shooter" does not only depend on its target, but also, ultimately, on the result. This requirement also applies to successful marketing. Experts differentiate here between operational and strategic goals . The more clearly defined they are in terms of turnover, number of pieces or even image or level of visibility, the easier it will be to check later whether the marketing planning and the related activities have proven effective.

Among the operational objectives is customer acquisition. A strategy oriented towards this objective must therefore cite the number of new customers to be acquired or establish a percentage to be achieved within a defined period. Logically, another operational objective is customer loyalty. In this regard, marketing strategies are interesting, even if, according to experts, approximately 20 percent of a company's primary and medium-sized customers generate almost 80 percent of its turnover. If we are to believe the rumor that acquiring new customers requires significantly more resources than retaining existing ones, it is better to invest time and money in thoughtful marketing strategies aimed at customer loyalty.

A strategy requires a plan
A company's marketing strategists can congratulate themselves when the preparatory work has been done. This means that the analyses have been conducted, the objectives and results defined, and the budge estonia whatsapp lead decided. The next step is to integrate all the necessary measures into a coherent whole and develop a marketing plan. To do this, a defined framework is required that includes all the planned activities. A marketing plan always answers the questions regarding the objectives pursued by a company, the means employed and the deadlines, and includes the following elements:

types of measures
the calendar
the budget
In this way, an action plan is created and draws the red thread to follow. After all, blind actionism is expensive. Only then will marketing managers get an overview and be able to intervene appropriately. Finally, it is worth evaluating whether the marketing measures were effective and successful.

When drawing up a marketing plan , it is necessary to differentiate between long-term strategic planning and operational planning. The former focuses on the company's long-term goals and defines the measures to be taken accordingly. The latter is dedicated to the practical design of each of the actions to be undertaken and divides them into different areas. For example: operational planning in the field of communication is structured around events, regular publications on social networks, etc. Campaign planning is therefore at the heart of the marketing plan. The idea here is to implement the marketing objectives while keeping an eye on market trends. This is why it is essential to set up continuous monitoring or to adapt campaigns as you go along. It is useful to have precise key figures.

In short: is it all a question of advertising?
“He who stops advertising to save money may as well stop his watch to save time,” said Henry Ford (American industrialist and business giant). Again, we need to focus on the usefulness of sustainable marketing strategies. Indeed, Henry Ford’s famous quote highlights what is happening in many companies: savings in the wrong place! The opposite is true: companies will only succeed in the market and outperform their competitors if they orient their marketing according to the following principles:

Analysis
Defining objectives
Planning
Determination of key figures
Evaluating success
This is why it is worthwhile for business owners or marketers to take a holistic approach and always ask the right questions:

Who is the target group?
What are his needs?
In what form can the products or services be offered?
Is it possible to possibly find sponsors or investors?
Companies that think along these lines know that marketing doesn’t happen with the click of a mouse, but requires time, preparation and monitoring. Ultimately, you will reap the rewards of your strategic marketing activities, even if you have to initially allocate a budget.