Johannes Gutenberg unveils the first printing press in

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The history of disruptive marketing
Disruptive marketing is hardly a new concept. In fact, salespeople and marketers alike have tried unconventional methods to attract new buyers for as long as goods and services have been sold.

1440, allowing businesses to place ads right inside the homes of prospects via locally-distributed newsletters.
Levi Strauss adds a red tab to the back pocket of their jeans, and suddenly, everyone goes crazy for name-brand jeans and clothing (1936).
Popular Science coins the term “teenager” and distinguishes a highly belarus phone numbers lucrative new market (1941).
eBay creates a democratic online marketplace (the sharing economy) for the everyperson to sell their products to the public (1995).
Sephora creates an app that captures your face on camera to try makeup looks virtually on their app before buying (2016).
These are all examples of how the marketing industry was disrupted and shaken so much that it created new standards for marketers of the time.

Importance of disruptive marketing in the modern business landscape
With thousands of businesses vying for your attention as a consumer, it’s easy to see how one might read average ads into white noise, especially if they all sound the same, look the same, and speak the same buzzword-ey language.

That’s why disruptive marketing is crucial for standing out in today’s technologically advancing climate.

The normalization of social media
In any modern city (and even in remote villages), you’d be hard-pressed to find anyone who doesn’t keep at least one active social media account. Especially among the younger generations (Millennials, Gen Z, and Gen Alpha), who make up the largest consumer demographic in the United States.

Social media users expect to view content personalized to their preferences and behavior on the apps, and it’s no different with marketing. Consumers expect that ads will be targeted to them based on their preferences. If users receive ads that are too general and are not a fit at all, the brand risks losing credibility.