Think about it, aren’t you more motivated to use a brand that
Posted: Thu Jan 02, 2025 10:58 am
You closely relate to? And one that you never forget? Your brand can be relatable and unforgettable by providing essential elements of the human experience through symbolism using archetypes. Have you ever related to a character in a book or movie? The same thing can be done successfully with your brand’s storytelling using archetypes. Get to know the brand archetypes There are 12 archetypes to choose from.
Your brand should narrow down the choices to 2 or 3 options that align closely with your brand. Then canadian hospitals email list closely examine the archetypes, from the voice to the colors used, this will help you narrow down your choices to just one primary archetype. the 12 archetypes Innocent: think of brands like Coca-Cola and the Honest Company, which represent optimism and kindness. Everyman: think of brands like Ikea and Target, where they offer that feeling of belonging.
Hero: brands like Nike and the US Army use the Hero, which represents strength and inspiration. Caregiver: used by brands like Dove and Allstate, who are caring and honest. Explorer: think of brands like Jeep and National Geographic, which offer adventure and freedom. Lover: brands like Haagen Daaz and Victoria’s Secret use the Lover archetype, representing luxury and sensuality. Rebel: think of brands like MTV and Harley Davidson, who are radically different and have a passion to take risks.
Your brand should narrow down the choices to 2 or 3 options that align closely with your brand. Then canadian hospitals email list closely examine the archetypes, from the voice to the colors used, this will help you narrow down your choices to just one primary archetype. the 12 archetypes Innocent: think of brands like Coca-Cola and the Honest Company, which represent optimism and kindness. Everyman: think of brands like Ikea and Target, where they offer that feeling of belonging.
Hero: brands like Nike and the US Army use the Hero, which represents strength and inspiration. Caregiver: used by brands like Dove and Allstate, who are caring and honest. Explorer: think of brands like Jeep and National Geographic, which offer adventure and freedom. Lover: brands like Haagen Daaz and Victoria’s Secret use the Lover archetype, representing luxury and sensuality. Rebel: think of brands like MTV and Harley Davidson, who are radically different and have a passion to take risks.