How spectacular the support is, for example. The key results serve as a parameter to determine how close the company is to achieve a goal. In other words, they are smaller goals that directly help in achieving the main objective. To help you to understand it better, we will use the same objectives mentioned before, but this time with the help of the key results: Objective #1: become an authority on the market.
KR #1: rank 1st on Google for a specific keyword; KR #2: reach 10,000 subscribers in oil and gas email list the newsletter; KR #3: form 5 successful co-marketing partnerships; KR #4: Increase by 50% the number of customers who got to know the company through digital channels. Objective #2: offer spectacular customer support. KR #1: decrease the number of support requests by 40% using self-service; KR #2: keep the Net Promoter Score average above 50; KR #3: reduce ticket response time on any channel by half; KR #4: keep the resolution rate at least 95%.
Objective #3: scale sales considerably. KR #1: double the number of leads generated per month; KR #2: shorten the sales cycle by 20%; KR #3: send 80% of the most qualified leads to the bottom of the sales funnel; KR #4: increase revenue by 25% with upselling and by-products. Did you notice how each main objective has several secondary goals that lead to it? And how can they be measured much more accurately and reliably? Here is one last tip: Have ambitious goals.