To achieve a shared objective. Experimental at heart; a good growth manager embraces failure and uses the results to draw actionable conclusions. Has a background in online and offline marketing, statistics, and funnel building. Self-starter1: has demonstrated an ability to make initiatives and see them to the end without supervision. Experience in project and product development. Where Can You Work as a Growth Manager? Small, medium, and large technology companies need growth managers.
You can work as a growth manager in any tech-oriented company, from real engineering email list estate technology startups to financial tech companies. All you need is experience with acquiring and pushing leads down the sales funnel. Your growth manager’s focus will be acquiring new customers, leading customer activations (helping customers realize the value of the product), upselling (persuading customers to buy your higher-end products), and retaining existing customers. All these increase the company’s profits.
How Can You Become a Growth Manager? Do you have experience working with analytical tools like Google Analytics? Can you identify and manage growth opportunities? Can you upsell? Have you led a successful marketing strategy before? Though a marketing degree or business degree is favorable, it’s the experience and skills that matter. You don’t need to go to school to be an effective growth manager if you can teach yourself.