Being aware of the customer lifetime value underscores the importance of
Posted: Sat Jan 04, 2025 3:56 am
Creating loyal fans who stick around. KPIs can be measured with performance dashboards that range from the very basic to the highly advanced. Again, it all depends on the type of info you want to track and the depths to which you want to go. Also, keep in mind that some KPIs are easier to improve than others.
Easier KPIs: Website traffic. Conversion enhancement. Long-tail keyword listing positions. Number life insurance email list of leads. Time on site. Internal links. More difficult KPIs: Short-tail keyword listing positions. Engagement: Likes, comments, shares. Inbound links. Quality, qualified leads. Referrals, word-of-mouth. Email open rates. Very difficult KPIs: Churn rate. Customer acquisition cost. Customer lifetime value. Content asset attribution. Channel attribution.
Ultimate performance goals Brand value, brand awareness. Revenue growth. 3. Audit Your Website Content Yeah, we know. Audits immediately bring to mind words like “tedious” and “painful.” But it can be even more painful to lose out on performance and profits due to easily fixable issues on your site. So roll up your sleeves and get that audit done. Google Analytics is a fantastic tool for site audits.
Easier KPIs: Website traffic. Conversion enhancement. Long-tail keyword listing positions. Number life insurance email list of leads. Time on site. Internal links. More difficult KPIs: Short-tail keyword listing positions. Engagement: Likes, comments, shares. Inbound links. Quality, qualified leads. Referrals, word-of-mouth. Email open rates. Very difficult KPIs: Churn rate. Customer acquisition cost. Customer lifetime value. Content asset attribution. Channel attribution.
Ultimate performance goals Brand value, brand awareness. Revenue growth. 3. Audit Your Website Content Yeah, we know. Audits immediately bring to mind words like “tedious” and “painful.” But it can be even more painful to lose out on performance and profits due to easily fixable issues on your site. So roll up your sleeves and get that audit done. Google Analytics is a fantastic tool for site audits.