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Don’t be afraid to jump on a trending meme or video style

Posted: Sat Jan 04, 2025 4:18 am
by sumona
Try to underscore its unique selling point (USP) — why should people purchase your product over a competing one? For instance, Coffee Over Cardio, an online coffee store, shares Instagram Reels of their various coffee products. Source So, if you sell training shoes, record a short clip in which someone is tying the laces and walking around. Pair them up with outfit ideas. And don’t forget to include purchasing instructions in your caption — something like “Head over to the link in bio to buy now!” Also, it’s crucial that you hook the audience within the first couple or so seconds of the Reel, or else they’ll scroll past.


5. Make It Fun and Personal Last but not least, make sure to leverage the true essence communication email list of reels — which is to engage with your audience in a fun and personal way. This is the place to ditch the formal talk and form personal connections with your audience. For instance, share your CEO’s morning rituals, or vlogs from that conference your team is attending, or the daily bloopers your audience can resonate with.


That aligns with your brand. You could even try creating your own trend or challenge and ask your followers to join in (don’t forget to create a unique branded hashtag). You form strong audience relations only by being a bit vulnerable. So be real with your Reels. Over to You Instagram’s rendition of TikTok provides a solid way for businesses to share tips, educate, entertain, inspire, and authentically engage with their audiences.