From both the point of view of quality and results. Also read: How We Humanize AI Content at Rock Content: A step-by-step guide HubSpot and Artificial Intelligence Trends for Marketing Another recent survey on AI trends was conducted by HubSpot, concluding that 68% of marketing leaders use automation and Artificial Intelligence in different stages, from producing content to conducting research.
Among the main forms of use are: Brainstorming and finding new ideas SEO planning and Keyword petroleum manufacturers email lists Research Creating and updating content The main challenge cited by marketing teams when using AI is data inaccuracy, with 50% of professionals saying they have already encountered incorrect information. Even though content production is cited, professionals reinforce that AI does not replace human skills and knowledge. Only 5% of marketers use AI to create the whole content – and when we add this data to Neil Patel’s study and Google’s recent update, we see it all coming together.
Another point mentioned in HubSpot’s research is the incoherence and incompatibility of information present in content generated by AI. The main challenge cited by marketing teams when using AI is data inaccuracy, with 50% of professionals saying they have already encountered incorrect information. Google Core Update in March 2024 We’ve talked a few times here in this article about Google’s core update and how it is in line with recent studies on the use of AI to create content.