You will also learn how to apply it to each stage of your marketing
Posted: Sat Jan 04, 2025 5:18 am
These assets are indispensable for generating leads, educating the audience, and achieving various KPIs. However, it has been a while since people started dividing their attention among the massive amount of content available in various formats. That’s when engagement became key to understanding how relevant these assets are. Marketers have found themselves in a paradigm shift: how to provide the value they want and keep the audience engaged at the same time? Interactive elements have been a great option to help professionals with this question.
A recent study by Mediafly shows that interactive content engages 52.6% more than nursing homes email list static pieces and this data must be taken into consideration when planning a strategy. I know that a common concern for marketers regarding interactivity is its perceived difficulty in application, requiring coding skills and often lacking in-house expertise. Well, not anymore. In this article, you will learn that using coding to create interactive and engaging experiences is not needed anymore.
funnel and see great examples to get inspired. By creating assets like quizzes, calculators, and assessments, it is possible to work out another need of audiences: personalization. Once again, this is an important point when it comes to engagement, convincement, and experience. The number of interactive formats that you can apply to your strategy is immense, it all depends on your creativity.
A recent study by Mediafly shows that interactive content engages 52.6% more than nursing homes email list static pieces and this data must be taken into consideration when planning a strategy. I know that a common concern for marketers regarding interactivity is its perceived difficulty in application, requiring coding skills and often lacking in-house expertise. Well, not anymore. In this article, you will learn that using coding to create interactive and engaging experiences is not needed anymore.
funnel and see great examples to get inspired. By creating assets like quizzes, calculators, and assessments, it is possible to work out another need of audiences: personalization. Once again, this is an important point when it comes to engagement, convincement, and experience. The number of interactive formats that you can apply to your strategy is immense, it all depends on your creativity.