Other details to keep in mind
Posted: Sat Dec 21, 2024 4:27 am
This competitive intelligence also involves looking at the environment in which the company that uses Semrush operates, and it is not limited to the information provided by the platform about this environment; the platform also gives advice on the changes needed to improve .
The best way to exploit all this competitive intelligence is with tools like Semrush to take what already exists, and not copy it, but make it much better.
On the other hand, Semrush is a web application and therefore you won't have to download anything to be able to use it and it can be viewed from any browser.
The only drawback is that the free version only lets you use a few options, so it is recommended that you have the paid version to fully enjoy and see the benefits of the tool.
How does Semrush work?
If you've looked at the Semrush app before, you may have been left scratching your head as to what to do first.
So here we explain step by step what are the main functionalities that this platform offers for your business.
The first thing you should do is go to the main website and enter the URL of the website you want to analyze, which can be yours or one of your competitors'.
Remember to also enter the country where your market is located for a more precise analysis. In the same search engine you will see some flags, so choose the one that corresponds to your country.
The first thing the platform will show you is a ranking to find out what position your website or your competition is in, which is quite useful to know if there is something in your content that you should change or which competitor you should really compare yourself to.
With this overview, you can see how your website has evolved over time, based office email list on its traffic, which will help you understand which content you published at that time was the most successful and provide you with some inspiration for future content.
On the other hand, you will also be able to see which keywords you have positioned by country, which is quite good to know, in order to reuse it as a sub keyword in future blog posts.
On the other hand, by entering Organic > Positions , you will be able to see the keywords for which your website is positioned and you can sort them by those that generate the most income, those that have the highest CPC, those that generate the most traffic, etc.
You can do the same with your competitors' websites.
In the case of Organic > Positions changes, you will be able to observe the changes that a keyword has undergone and see how it evolves in Google.
Finally, under Organic > Competitors you will have the opportunity to find out who your competitors are based on common keywords, audiences, etc., and that is where Semrush really comes in.
By knowing your competitors and their keywords, you can take advantage of the content you publish and adjust your strategies accordingly.
By clicking on the titles of the competitors in the tool, you will have all the information you need to know.
The best way to exploit all this competitive intelligence is with tools like Semrush to take what already exists, and not copy it, but make it much better.
On the other hand, Semrush is a web application and therefore you won't have to download anything to be able to use it and it can be viewed from any browser.
The only drawback is that the free version only lets you use a few options, so it is recommended that you have the paid version to fully enjoy and see the benefits of the tool.
How does Semrush work?
If you've looked at the Semrush app before, you may have been left scratching your head as to what to do first.
So here we explain step by step what are the main functionalities that this platform offers for your business.
The first thing you should do is go to the main website and enter the URL of the website you want to analyze, which can be yours or one of your competitors'.
Remember to also enter the country where your market is located for a more precise analysis. In the same search engine you will see some flags, so choose the one that corresponds to your country.
The first thing the platform will show you is a ranking to find out what position your website or your competition is in, which is quite useful to know if there is something in your content that you should change or which competitor you should really compare yourself to.
With this overview, you can see how your website has evolved over time, based office email list on its traffic, which will help you understand which content you published at that time was the most successful and provide you with some inspiration for future content.
On the other hand, you will also be able to see which keywords you have positioned by country, which is quite good to know, in order to reuse it as a sub keyword in future blog posts.
On the other hand, by entering Organic > Positions , you will be able to see the keywords for which your website is positioned and you can sort them by those that generate the most income, those that have the highest CPC, those that generate the most traffic, etc.
You can do the same with your competitors' websites.
In the case of Organic > Positions changes, you will be able to observe the changes that a keyword has undergone and see how it evolves in Google.
Finally, under Organic > Competitors you will have the opportunity to find out who your competitors are based on common keywords, audiences, etc., and that is where Semrush really comes in.
By knowing your competitors and their keywords, you can take advantage of the content you publish and adjust your strategies accordingly.
By clicking on the titles of the competitors in the tool, you will have all the information you need to know.