Deezer, for example, has built a fandom out of keeping fans connected to the music they love, as well as helping them discover new favorites to get excited about. 10. Support your brand with top-tier sponsorships One highly effective way to help people fall head over heels in love with your brand is to associate it with other movements, events, and entities people love. Sponsorships are a powerful way to make this happen.
For instance, research shows that fans don’t just connect to football teams. The more they love oil and gas email list the team they follow, the more strongly they eventually connect to the team’s sponsors, as well. Now imagine your brand as the sponsor of a team, group, event, or movement your customers love. Play your cards right, and they’ll soon come to love you just as much. Deezer is, again, a great example of how to do this, as they’re an active sponsorship user.
DAZN for two world boxing championships, helping them reach an entirely new audience. 11. Partner with top digital influencers In the interest of further associating your brand with personalities and concepts modern consumers already love, influencer partnerships are another must for those interested in building a love brand. Content creators on Instagram, YouTube, and other popular platforms already have loyal followings who trust them implicitly.