The Difficulty of Finding the Right Content to Leverage The content you post has to solve problems. While ABM is capable of resolving problems that you’ve had in the past, it all comes down to the content that you create. Showing ROI is one of the biggest problems with content. If you’re looking at marketing initiatives you’ve done in the past, you have no idea how much you’re spending.
You have to consider how much you’re spending to get a lead and to get a conversion. While small business email list you don’t mind spending the money on high-value clients, you also need to have a positive conversion rate in place. Another problem with the wrong content is that you might not be getting the desired level of engagement. You don’t want people to simply read a blog or a social media post.
you have displayed. This means that you have to think outside the box of a traditional blog. Further, the content you may be using may not be aligned with both marketing and sales teams. When you’re sending mixed messages, you’ll never get the conversion that you want. ABM-focused content ensures that both teams are on the same page.