Start with a broad topic list If you’re new to SEO keyword research or otherwise starting from scratch with your strategy, this is an ideal place to start—with a collection of general topics that you’d like to rank for. What topics do you cover most often on your company blog or across your social media channels? Are there particular subjects that tend to come up a lot when you’re talking to prospective customers about products or pain points? If you have buyer personas that represent your ideal customers, use them to help you figure out what your desired audience is likely searching for.
Fill those lists with keywords Each topic you came up with in the previous step needs to freight forwarders brokers email lists be fleshed out with relevant keywords. For example, if you listed “digital marketing” as a broad topic, you may want to include important keyword choices like “social media marketing,” “marketing strategy,” or “SEO.” Put yourself in a potential customer’s shoes.
If you were them, what would you type into Google’s search bar to find content like yours? Come up with as many examples as possible. Naturally, you should also add keywords that your site is already ranking for and consider related examples. Dive further into user intent The concept of helpful content is a big deal for Google these days. To be truly helpful, content needs to adequately address the issue of user intent.