At the end of the day, their goal is to contribute to the search for leads and make them find the content that will advance them in the buyer’s journey. So, how does one use them in Content Marketing strategies in conjunction with the other keywords and stages? Include your strategy when planning your project keywords As expected, they must be chosen with the other keywords of the project and follow their quality prerogatives, such as: keyword relevance to the product or service offered, considering the inclusion of the brand, product lines or services offered; search volume on major search engines like Google.
This step can be done with Google Ads and other tools, such as SEMRush; test your wholesale email list effectiveness for lead searches; consider its long-tail variations. Ensure the segmentation of content created by the company If a company offers different products or services, it needs to ensure that its different combinations of keywords, page URL and brand are considered in the strategy and direct visitors adequately. Therefore, making a complete list of all items and working with a combination of words is essential, as well as testing how much they are searched for in sites like Google.
is also possible to develop specific content for branded keywords. You can do this by creating a FAQ about the main questions that may arise in a lead’s decision-making process, such as purchase locations, payment methods, exchange policies, refunds, shipping methods and others. In addition to increasing the chances of conversion, monitoring the performance of such keywords also allows the company to identify the main doubts and unanswered questions in the rest of its content strategy.