Gamification: How to transform processes into team experiences
Posted: Sun Jan 05, 2025 6:30 am
Sports and other games have been part of our daily lives since childhood. Just look at how the World Cups and Olympics mobilize people. They are light and fun ways to share moments as a group.
It's no wonder that virtual gaming competitions and gamer culture have grown so much in recent years. The gaming market is already the largest in the entertainment sector, with 2.5 billion online users worldwide, according to TechNET Immersive.
According to Forbes, the search for connection with other people during the pandemic was what spurred such growth.
And why not take advantage of all this potential in companies too?
The use of game dynamics, methodologies and characteristics italy email list through the assignment of missions, scores, rules, challenges, phases or levels, rewards and achievements in other contexts is called Gamification. Through it, it is possible to facilitate learning and engagement, transforming dense content into a more accessible format.
In this way, gamification can be a resource for stimulation, motivation and behavior change as it converts a process into an experience, be it a task, a bureaucratic action or a class.
After all, the challenge in recent times, with hybrid work, has been to maintain people's participation in meetings, training sessions and tasks, even remotely, since the corporate gaming strategy connects synchronous and asynchronous actions very easily and lightly.
Access, currently through solutions such as platforms, apps and consultancies, makes this method accessible even for small businesses, contributing greatly to the transition or adaptation of the organization to the remote format.
How can it be used?
Several areas of companies can benefit from this resource for different purposes:
∙ Marketing: attracting new customers and building loyalty;
∙ Internal communication: simplify, clarify and improve understanding;
∙ Recruitment and selection: testing skills, verifying potential, profile and even the technical knowledge of candidates;
∙ Sales: encourage an increase in the supply of a specific product or facilitate the appropriation of techniques or information about what will be sold;
∙ Onboarding: facilitate the assimilation of the company culture, new functions and interaction with the team;
∙ Upskilling: facilitating the acquisition of new skills and development of skills already acquired;
∙ Training: the area in which it is most used is corporate learning, whether in gamified journeys and trails, which become fun and personalized, or corporate universities. The advantages of its application in education are already widely known, such as those already mentioned – engagement, motivation, practice, better absorption of content, better experience, increased connection with the team.
Furthermore, it can be a monitoring and feedback tool for managers regarding the evolution of their team, in a non-invasive way that encourages the achievement of new positions, attitudes or knowledge.
A resource in a strategy
It is important to emphasize that gamification is a resource within a larger strategy for developing people or other areas, and must be aligned with the business objectives, contributing to an issue faced by the organization. It also needs to be in tune with the target audience.
The results come with the correct application of game design and its logic, because when poorly applied, gamification can have the opposite effect and generate demotivation, disinterest and other problems caused by excessive competition or effort, inadequate reward, lack of the right stimuli for each player profile, etc.
Therefore, as with any people development initiative, creating and monitoring indicators of the effectiveness of this strategy is also essential.
For this reason, it is recommended that it be implemented with the help of a specialized service that can generate a return on investment. With the technology available today, it is possible to implement simple and attractive solutions, such as gamified training and learning platforms, which add great value to the process.
Learn about Lumina, Kaptiva’s gamified platform, and the gamification solutions that our learning experts can design to meet your company’s needs. Contact us!
It's no wonder that virtual gaming competitions and gamer culture have grown so much in recent years. The gaming market is already the largest in the entertainment sector, with 2.5 billion online users worldwide, according to TechNET Immersive.
According to Forbes, the search for connection with other people during the pandemic was what spurred such growth.
And why not take advantage of all this potential in companies too?
The use of game dynamics, methodologies and characteristics italy email list through the assignment of missions, scores, rules, challenges, phases or levels, rewards and achievements in other contexts is called Gamification. Through it, it is possible to facilitate learning and engagement, transforming dense content into a more accessible format.
In this way, gamification can be a resource for stimulation, motivation and behavior change as it converts a process into an experience, be it a task, a bureaucratic action or a class.
After all, the challenge in recent times, with hybrid work, has been to maintain people's participation in meetings, training sessions and tasks, even remotely, since the corporate gaming strategy connects synchronous and asynchronous actions very easily and lightly.
Access, currently through solutions such as platforms, apps and consultancies, makes this method accessible even for small businesses, contributing greatly to the transition or adaptation of the organization to the remote format.
How can it be used?
Several areas of companies can benefit from this resource for different purposes:
∙ Marketing: attracting new customers and building loyalty;
∙ Internal communication: simplify, clarify and improve understanding;
∙ Recruitment and selection: testing skills, verifying potential, profile and even the technical knowledge of candidates;
∙ Sales: encourage an increase in the supply of a specific product or facilitate the appropriation of techniques or information about what will be sold;
∙ Onboarding: facilitate the assimilation of the company culture, new functions and interaction with the team;
∙ Upskilling: facilitating the acquisition of new skills and development of skills already acquired;
∙ Training: the area in which it is most used is corporate learning, whether in gamified journeys and trails, which become fun and personalized, or corporate universities. The advantages of its application in education are already widely known, such as those already mentioned – engagement, motivation, practice, better absorption of content, better experience, increased connection with the team.
Furthermore, it can be a monitoring and feedback tool for managers regarding the evolution of their team, in a non-invasive way that encourages the achievement of new positions, attitudes or knowledge.
A resource in a strategy
It is important to emphasize that gamification is a resource within a larger strategy for developing people or other areas, and must be aligned with the business objectives, contributing to an issue faced by the organization. It also needs to be in tune with the target audience.
The results come with the correct application of game design and its logic, because when poorly applied, gamification can have the opposite effect and generate demotivation, disinterest and other problems caused by excessive competition or effort, inadequate reward, lack of the right stimuli for each player profile, etc.
Therefore, as with any people development initiative, creating and monitoring indicators of the effectiveness of this strategy is also essential.
For this reason, it is recommended that it be implemented with the help of a specialized service that can generate a return on investment. With the technology available today, it is possible to implement simple and attractive solutions, such as gamified training and learning platforms, which add great value to the process.
Learn about Lumina, Kaptiva’s gamified platform, and the gamification solutions that our learning experts can design to meet your company’s needs. Contact us!