What are the Types of Keyword Queries that Bring Traffic?

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Key Word
A keyword is a word or phrase that best describes and expresses the content of a document, article, or web page. Keywords are used to help internet users find what they are looking for in search engines.

Keyword queries are words or phrases that internet users type into search engines. Keyword queries are processed by search engines and the results are presented to users in the form of a list containing the most appropriate and relevant web pages. Therefore, e-commerce sites should determine keyword strategies according to the search habits of their target audience and support these strategies with content marketing activities.

Different types of keyword queries help ecommerce sites gai turkey mobile phone numbern organic traffic, build customer loyalty, and increase sales.

Brand and Non-Brand Queries
Brand queries are keywords that include the brand name or product name. Non-brand queries are keywords that do not include the brand or product name. Brand queries help customers become familiar with your brand and build brand loyalty, while non-brand queries help potential customers discover your brand.

Informatics Queries
Informatics queries are keywords that users search for information about a topic or to solve a problem. These queries allow you to reach potential customers looking for information about your products. Well-prepared informatics content helps customers come to your site and learn about your brand.

Generic Queries
Generic queries are keywords that we search for by category. For example, keywords like “smartphone,” “clothing,” “furniture” are generic queries. These queries help potential customers reach your site when they search by category.


Long Tail Queries
Long-tail queries are longer, more detailed keywords. For example, “Women’s white sweaters,” “3-seater gray sofa,” “Samsung Galaxy S21 Ultra prices” are long-tail queries. Long-tail keywords allow you to reach a more specific audience and reduce competition in search engines, making it easier for you to get organic traffic.