With Millennials and Gen Z emerging as key consumer groups, there is a growing demand for flexibility in transportation. These generations value convenience and are increasingly drawn to alternative mobility solutions over traditional car ownership.
BMW has a unique opportunity to capitalize on this trend by entering the car rental or college and universities email list car sharing market. By leveraging its existing fleet, the company can offer competitive, flexible options that appeal to younger consumers’ preferences for short-term access rather than long-term ownership. This move would expand BMW’s customer base and position the brand as an innovator in meeting the changing needs of today’s consumers.
The autonomous vehicle market is expected to grow significantly, with forecasts estimating its value at $300-$400 billion by 2035. This rapid expansion presents a unique opportunity for BMW to invest in autonomous vehicle technology and position itself as a leader in this transformative space.
To remain competitive with industry giants like Google, Ford and Tesla, BMW must intensify its research and development efforts in the field of autonomous driving. By accelerating the development of cutting-edge technology and attracting top talent, BMW will remain at the forefront of the autonomous vehicle revolution and tap into a rapidly growing market.