Another notable strength is Cadbury’s robust supplier network, which improves both product quality and supply chain efficiency. Cadbury has long-term relationships with cocoa suppliers and other ingredient suppliers, ensuring reliable sourcing of high-quality materials. This direct involvement with suppliers supports product quality and enables the brand to manage costs effectively while maintaining ethical practices.
Diversity and Inclusion Initiatives
Cadbury recognizes the importance of reflecting societal diversity and has taken steps to implement canadian biotechnology email list inclusive practices within its workforce, marketing strategies and product offerings. Cadbury successfully reaches a broad audience by creating an inclusive work environment and promoting diversity in its advertising, allowing consumers to see themselves represented in the brand.
Although Cadbury has a strong brand presence in several global regions, its penetration in emerging markets is often insufficient compared to competitors who have successfully adapted their products and marketing strategies to local tastes. For example, while the Indian market is crucial, management struggles with rivals who offer local products that appeal to regional preferences.