Other communication and content marketing strategies for non-profits

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61% of donors want to hear stories about an organization's impact and how its services help.
84% of donors say they are more likely to donate if a match is offered.
Nonprofits send an average of 3 newsletter emails and 2 donation appeals per month.
46% of nonprofits primarily share news, upcoming events and marketing programs.
45% of nonprofits focus on showing how they help.
41% of nonprofits focus on upbeat messaging most of the time.
30% of nonprofits share inspirational stories on a regular basis.
25% of nonprofits frequently display their expertise.
Only 17% of nonprofits provide reasons most of the time.
Only 5% of nonprofits say they ask for money in the media most of the time.
Nearly 60% of nonprofits rarely or never post entertaining content.
39% of nonprofits plan to change words or language to better describe their work or programs.
31% of nonprofits are planning a significant redesign of their email templates.
Emerging technology trends in nonprofit marketing
Nonprofits are increasingly using technology to raise money and connect with donors. Here's what you need to know: