people started to get smarter. And they started getting more strategic

[Jahangir655]

Yeah, absolutely. So I think that it's sort of an evolution of product positioning. And when I first started working in product marketing, I think that people looked at messaging and they said, "Hey, let's take a bunch of creative marketers who were really really well versed in the product, and let's have them name products and write copy and build pitch decks". And that feels to me like where a lot of product marketing really started.

And then people started to get smarter. And they started getting more strategic. And they said, "Well, let's take this messaging and let's really root it in the market, and where we want to be, and who we want to be, and how we're different from different products and our competitors". And I think that is where we're at today in a lot of ways with product positioning, and really well researched, well done product positioning.

A lot of companies still don't do that today, but I think more bosnia and herzegovina telegram number and more people are, this last year has been huge for that. April Dunford put out a book, obviously awesome, around product positioning and I think a lot of people have picked that up and really invested in it. But there's something new emerging that I think is really important, because every single software category, every single technology category is just really, really crowded right now. And so, there are people doing what I call narrative design, which I just wanted to put a name on strategic narrative development.

People like Andy Raskin, people like Brian Halligan at HubSpot when he first launched the company, people like Dave Gerhardt at Drift and at Privy, they're investing in these stories that really separate them from competition and build like a new category, but also a new game and a new idea in people's minds. And this, I really think is the future of messaging and product positioning and product marketing really. So I love those ideas and I love that work. And I really just wanted to unpack it, and look at it through my own lens and give it a name and apply the process of strategic narrative development to narrative development. And that's how I arrived at narrative design. So yeah, read the post, there's a lot in there. But that's how I think about it.