TWLOHA’s Instagram page
20. TikTok’s nonprofit audience grew 112% in 2024, far germany phone number outpacing Facebook (6%) and Instagram (11%), while Twitter/X’s follower count declined slightly by 1%.
TikTok's rapid growth may have to do with its popularity among younger users and its algorithm that supports the discovery of new content.
If this makes sense for your nonprofit, consider creating a TikTok account to raise awareness for your cause.
Once you start creating content, you may also want to use Smash Balloon to embed TikTok videos on your WordPress site. This way, your audience will be able to understand who we are on TikTok and grow your followers.
21. Nonprofits running paid influencer campaigns use these partnerships to educate or persuade (79%), promote or volunteer recruitment (75%), and fundraise (50%).
Nonprofits with paid influencer campaigns use these partnerships to educate or persuade (79%), promote or volunteer recruitment (75%), and fundraise (50%).
Influencers, content creators, and public figures can be powerful allies in your nonprofit marketing strategy. They bring an established audience and credibility to your cause and the potential to attract new donors and supporters.
However, the key to success is choosing the right influencer and creating a campaign that is authentic to both the influencer and the nonprofit’s mission.
Actress Florence Pugh's collaboration with Racing Dementia is a perfect example. The actress loves making cooking videos and hosted a special "Cooking with Flo" segment for the event to talk about dementia.
Florence Pugh posts on Instagram about collaboration with Racing Dementia
The content uses his personal style and engagement to introduce a serious topic and combines entertainment with education about the cause.
As a result, Pew's followers learn about "racing dementia" in a natural and engaging way, which may increase support for the nonprofit.