This concept invites you to seek constant improvement in absolutely everything you do with your business. To do this, it is important to keep in mind what your competition does to offer a difference to your target audience. Likewise, it is also key that you know how to adequately communicate what makes you different.
Understanding
Understanding or empathy is Jamie Anderson's second pillar. With it, she refers to the ability to put yourself in your clients' shoes in order to know what they need and also how best to offer it to them.
Exclusiveness
This point is closely linked to the first one. Customers always want to feel part of the market, and that can't only be achieved with an offer that beats the competition in economic terms. So, focus on giving them more than just a good product or service. Make sure that what you offer impacts your consumers' memory and it will be easier to build loyalty.
The advantages of working on Engagement in your brand
Engagement is synonymous with commitment. Although this is a relatively new concept, it must be acknowledged that it is not a fad, but rather a branch of knowledge that truly works to consolidate brands.
Working on engagement is necessary basically because it is the way to gain the loyalty of your clients. Experts say that it is more expensive (in economic terms) to get new clients than to keep those who have already chosen you. So, let's put all our efforts into ensuring that those who already know you continue to choose you !
With the above, we not only ensure that they will repeat the purchase, but also that they will become brand ambassadors. This means that they themselves will then recommend you, which means advertising at zero cost. Engagement is directly related to the probability of purchase. Remember that.
Many people use social media as a way to vent their frustrations, and not just about their personal lives; they also use it to communicate with brands, ask questions, or generate conversation.
As we explained previously, interaction is what makes your engagement as a hospitals email list brand skyrocket, in a positive way, if your interaction is good on a daily basis.
Therefore, here we want to leave you some recommendations so that you can increase engagement with your followers and your social networks reach far.
Quality images.
In order to get positive feedback from your users, it is essential that you post high-quality photos.
It is essential that you take care of the aesthetics of the photographs you post and that it is also something planned.
If you have the possibility to hire a professional, much better.
Content that generates emotions.
As we said before, the people behind the profiles feel and suffer and, evidently, have emotions.
That is why we recommend that you create visual content that appeals to emotions, as this always tends to increase engagement.
Brands like Amazon and Instagram have understood this and post “quotes” that touch the hearts of their users and make them comment in droves.