How to Create Year-End Campaigns Focused on Customer Benefits
Posted: Tue Jan 07, 2025 3:32 am
Even though the holiday season has not yet begun, the decorations on the streets announce its imminent start. The stores are meticulously preparing the decorations for the most awaited campaign: the end-of-year holiday campaign.
Some organize products into special categories, others design marketing campaigns for customers. All for a seamless festive shopping experience.
Have you developed your holiday campaign promotion strategy ? If not, stay tuned. We have some interesting ideas to share.
Holiday campaigns focused on customer benefits
campaigns-parties-customer-benefits
Put the customer at the center of your holiday campaign promotion strategy and you are guaranteed to win. Forget about the classic sales! They have been out of business for a long time. Instead, focus solely on the customer's needs and the benefits your products or services bring to them.
Customer benefit approach compared to traditional sales
In general, strategies focused on customer benefits, which emphasize the comfort, style and adaptability of products for different occasions, are often more attractive to them. Indeed, these approaches do not put pressure on buyers and focus more on the concrete benefits that will be obtained as a result of the purchases made.
Example : A red dress can be sold in two different ways.
1. Customer approach: Elegance and style for exceptional events! Red dress for a sophisticated and confident look!
2. Sales-friendly approach: Red Dress – Special Offer! Only today at a sensational price. Buy now and come out of the shadows!
Which is the winning variant? Well, history shows us that it is the first one.
The best example of selling products focusing on benefits is the iPod. Do you remember the memorable phrase: “1000 songs in your pocket”? versus “5 GB of storage for your songs”.
Additionally, you can choose to do an AB testing email to convince yourself. Of course, you can directly create two variations for customer benefits and see which one performs better.
For greater efficiency , we have created a mini-plan for the holiday campaign
Holiday campaign plan to send to your subscribers
Here's what a benefits-focused campaign plan for the holiday season would look like.
November
Last week of November:
Email Teaser for Exclusive Holiday Offers:
Message : “The holiday season is coming! Subscribe to access exclusive benefits and special discounts!”
December
Week 1-2:
Newsletter Official launch of end-of-year holiday offers for subscribers:
Message : “Enjoy spectacular discounts on gifts for your loved ones! Now is your chance to shop at special prices!”
Email with discount promotion for loyal customers:
Message : “Thank you for your loyalty! Extra discounts for our loyal customers this holiday season!”
Week 3-4:
Newsletter with limited offers for unique gifts:
Message : “Discover our limited offers to find unique holiday gifts for your loved ones!”
Free Shipping Email for Orders Until New Year:
Message : “Buy now and get free shipping on your orders until early next year!”
January
Week 1:
Newsletter with summary of festive offers and thanks:
Message : “We’re reminding you of the best deals and uganda telegram thank you for your participation! We appreciate you joining us during this holiday season!”
These are just a few examples of holiday campaigns. For more inspiration, we invite you to read another article about holiday newsletter campaign ideas .
Now that you are aware of the approach to use in your holiday campaign, you have a rough outline, you can think about sending it to your target audience.
Send the holiday campaign via email and SMS
Choose to promote your festive offers quickly and easily via email and SMS marketing campaigns .
Some reasons:
72% of people prefer to receive promotional content via email rather than social media; ( source )
66% of customers purchased products following the newsletters received; ( source )
91% of customers want to receive text messages from their favorite brands. ( source )
Steps to Create a Holiday Email Campaign on NewsMAN
Create a free account on an email marketing service platform like NewsMAN if you don’t already have one. Then, select one of the newsletter templates with pre-defined content, filter with the “holiday” or “Christmas” tag and edit it to be appropriate for your brand.
templates-newsletter-holidays-Christmas
With NewsMAN newsletter editor, you can put products directly into the email using drag and drop. You will save time and information such as title, description, price, discounts, etc. will be retrieved automatically.
Tip : To save even more time and to diversify your strategy, include automatic newsletters with product recommendations in your campaign set. This way, you can get more results by personalizing them.
You can do this by using automated emails with dynamic products , which will update automatically, depending on the chosen criteria, such as: newest, most viewed, best-selling, etc.
Don't forget to include campaigns for abandoned carts or viewed products. In both situations, you can offer alternative product solutions and additional benefits to your customers.
And to top it all off, to increase the performance of holiday campaigns, add SMS marketing to your promotion.
Create a Holiday SMS Campaign for Your Subscribers
During the holidays, it’s the perfect time to let your subscribers know about festive offers with a short and effective SMS campaign.
If you use NewsMAN’s email and SMS marketing platform, you can also use services such as quick SMS or sending graphic SMS campaigns .
country-holidays-SMS
Through graphic SMS, you can directly include a link to a mini visual version of the campaign, so that your subscribers can see more quickly what you have prepared for them.
Festive newsletter email with SMS reminder
Another useful idea that you can use in your holiday campaign promotion strategy is to add an SMS reminder after sending a newsletter. During the holiday season, the inbox is crowded and subscribers may miss out on some shopping coupons or limited offers.
Why not remind them that you have something for them that they can still use? We are talking about customer benefit campaigns here.
festive-email-sms-automation
We hope that our tips on Christmas campaigns are useful to you. If you need help, we are waiting for you on the live chat or by email at [email protected] .
We wish you an increase in conversions and as many satisfied customers as possible!
Some organize products into special categories, others design marketing campaigns for customers. All for a seamless festive shopping experience.
Have you developed your holiday campaign promotion strategy ? If not, stay tuned. We have some interesting ideas to share.
Holiday campaigns focused on customer benefits
campaigns-parties-customer-benefits
Put the customer at the center of your holiday campaign promotion strategy and you are guaranteed to win. Forget about the classic sales! They have been out of business for a long time. Instead, focus solely on the customer's needs and the benefits your products or services bring to them.
Customer benefit approach compared to traditional sales
In general, strategies focused on customer benefits, which emphasize the comfort, style and adaptability of products for different occasions, are often more attractive to them. Indeed, these approaches do not put pressure on buyers and focus more on the concrete benefits that will be obtained as a result of the purchases made.
Example : A red dress can be sold in two different ways.
1. Customer approach: Elegance and style for exceptional events! Red dress for a sophisticated and confident look!
2. Sales-friendly approach: Red Dress – Special Offer! Only today at a sensational price. Buy now and come out of the shadows!
Which is the winning variant? Well, history shows us that it is the first one.
The best example of selling products focusing on benefits is the iPod. Do you remember the memorable phrase: “1000 songs in your pocket”? versus “5 GB of storage for your songs”.
Additionally, you can choose to do an AB testing email to convince yourself. Of course, you can directly create two variations for customer benefits and see which one performs better.
For greater efficiency , we have created a mini-plan for the holiday campaign
Holiday campaign plan to send to your subscribers
Here's what a benefits-focused campaign plan for the holiday season would look like.
November
Last week of November:
Email Teaser for Exclusive Holiday Offers:
Message : “The holiday season is coming! Subscribe to access exclusive benefits and special discounts!”
December
Week 1-2:
Newsletter Official launch of end-of-year holiday offers for subscribers:
Message : “Enjoy spectacular discounts on gifts for your loved ones! Now is your chance to shop at special prices!”
Email with discount promotion for loyal customers:
Message : “Thank you for your loyalty! Extra discounts for our loyal customers this holiday season!”
Week 3-4:
Newsletter with limited offers for unique gifts:
Message : “Discover our limited offers to find unique holiday gifts for your loved ones!”
Free Shipping Email for Orders Until New Year:
Message : “Buy now and get free shipping on your orders until early next year!”
January
Week 1:
Newsletter with summary of festive offers and thanks:
Message : “We’re reminding you of the best deals and uganda telegram thank you for your participation! We appreciate you joining us during this holiday season!”
These are just a few examples of holiday campaigns. For more inspiration, we invite you to read another article about holiday newsletter campaign ideas .
Now that you are aware of the approach to use in your holiday campaign, you have a rough outline, you can think about sending it to your target audience.
Send the holiday campaign via email and SMS
Choose to promote your festive offers quickly and easily via email and SMS marketing campaigns .
Some reasons:
72% of people prefer to receive promotional content via email rather than social media; ( source )
66% of customers purchased products following the newsletters received; ( source )
91% of customers want to receive text messages from their favorite brands. ( source )
Steps to Create a Holiday Email Campaign on NewsMAN
Create a free account on an email marketing service platform like NewsMAN if you don’t already have one. Then, select one of the newsletter templates with pre-defined content, filter with the “holiday” or “Christmas” tag and edit it to be appropriate for your brand.
templates-newsletter-holidays-Christmas
With NewsMAN newsletter editor, you can put products directly into the email using drag and drop. You will save time and information such as title, description, price, discounts, etc. will be retrieved automatically.
Tip : To save even more time and to diversify your strategy, include automatic newsletters with product recommendations in your campaign set. This way, you can get more results by personalizing them.
You can do this by using automated emails with dynamic products , which will update automatically, depending on the chosen criteria, such as: newest, most viewed, best-selling, etc.
Don't forget to include campaigns for abandoned carts or viewed products. In both situations, you can offer alternative product solutions and additional benefits to your customers.
And to top it all off, to increase the performance of holiday campaigns, add SMS marketing to your promotion.
Create a Holiday SMS Campaign for Your Subscribers
During the holidays, it’s the perfect time to let your subscribers know about festive offers with a short and effective SMS campaign.
If you use NewsMAN’s email and SMS marketing platform, you can also use services such as quick SMS or sending graphic SMS campaigns .
country-holidays-SMS
Through graphic SMS, you can directly include a link to a mini visual version of the campaign, so that your subscribers can see more quickly what you have prepared for them.
Festive newsletter email with SMS reminder
Another useful idea that you can use in your holiday campaign promotion strategy is to add an SMS reminder after sending a newsletter. During the holiday season, the inbox is crowded and subscribers may miss out on some shopping coupons or limited offers.
Why not remind them that you have something for them that they can still use? We are talking about customer benefit campaigns here.
festive-email-sms-automation
We hope that our tips on Christmas campaigns are useful to you. If you need help, we are waiting for you on the live chat or by email at [email protected] .
We wish you an increase in conversions and as many satisfied customers as possible!