Here, we will explain these three steps
Posted: Tue Jan 07, 2025 4:46 am
Therefore, BtoB marketing is generally carried out in the following order.
・Lead generation (acquisition of potential customers)
・Lead nurturing (nurturing of potential customers)
・Lead qualification (selection of potential customers)
Lead Generation
Lead generation means "creating potential customers," and is the activity of gathering whatsapp screening potential customers who may purchase your company's products or services. We aim to acquire customer information by making full use of various methods such as exhibitions, seminars, web advertising, and SEO measures.
Lead Nurturing
Lead nurturing means "nurturing potential customers." It refers to activities that encourage potential customers acquired through lead generation to purchase your company's products and services.
If you leave potential customers acquired through lead generation without approaching them, they may lose interest in your company. Therefore, it is important to build a relationship of trust through lead nurturing.
・Lead generation (acquisition of potential customers)
・Lead nurturing (nurturing of potential customers)
・Lead qualification (selection of potential customers)
Lead Generation
Lead generation means "creating potential customers," and is the activity of gathering whatsapp screening potential customers who may purchase your company's products or services. We aim to acquire customer information by making full use of various methods such as exhibitions, seminars, web advertising, and SEO measures.
Lead Nurturing
Lead nurturing means "nurturing potential customers." It refers to activities that encourage potential customers acquired through lead generation to purchase your company's products and services.
If you leave potential customers acquired through lead generation without approaching them, they may lose interest in your company. Therefore, it is important to build a relationship of trust through lead nurturing.