Medics Ouchida's lecture part
Posted: Tue Jan 07, 2025 4:54 am
Chapter 1-3: Key points for successful marketing DX in the manufacturing industry
Chapter 2-1: Measures that manufacturing companies should take ① "Creating a customer journey map"
Chapter 2-2: Measures that manufacturing industries should take ② "Recovering dormant customers"
Chapter 2-3: Measures that manufacturing industries telegram screening should take ③ "Application development"
Chapter 3: A conversation between Mr. Munakata of Innova Inc. and Mr. Ouchida of Medics
Recommended columns for those who read this column
Chapter 1: Lecture by Mr. Munakata of Innova Co., Ltd.
[Speaker introduction]
marketing-dx-for-manufacturing_innova_seinarreport_munakata-1
*The titles of the speakers are those at the time of the seminar.
Chapter 1-1: Why should manufacturing companies embrace marketing digital transformation?
Last week, I attended the DXPO exhibition held in Kyushu, where I had the opportunity to speak to many customers while standing at a booth. The theme of the event was marketing, but through my on-site conversations, I was reminded of the importance of sales issues, which are closely related to marketing.
In particular, we have heard from many companies about the shortage and aging of sales personnel, as well as the difficulty of training sales personnel. And I strongly feel that it is time to reconsider the traditional sales style in the manufacturing industry as well. From my previous experience working at a manufacturing IT company, I have learned about the training methods used in major manufacturing companies. In many cases, the general style was to watch the work of seniors, learn, and grow slowly over time. I feel that I was in a very fortunate environment to be teamed up with my seniors and carefully trained. However, with the rapid turnover of personnel these days, it is becoming more difficult to train as thoroughly as in the past. In addition, I think that the difficulty of training is also increasing as the products and services provided become more diverse and sophisticated.
Chapter 2-1: Measures that manufacturing companies should take ① "Creating a customer journey map"
Chapter 2-2: Measures that manufacturing industries should take ② "Recovering dormant customers"
Chapter 2-3: Measures that manufacturing industries telegram screening should take ③ "Application development"
Chapter 3: A conversation between Mr. Munakata of Innova Inc. and Mr. Ouchida of Medics
Recommended columns for those who read this column
Chapter 1: Lecture by Mr. Munakata of Innova Co., Ltd.
[Speaker introduction]
marketing-dx-for-manufacturing_innova_seinarreport_munakata-1
*The titles of the speakers are those at the time of the seminar.
Chapter 1-1: Why should manufacturing companies embrace marketing digital transformation?
Last week, I attended the DXPO exhibition held in Kyushu, where I had the opportunity to speak to many customers while standing at a booth. The theme of the event was marketing, but through my on-site conversations, I was reminded of the importance of sales issues, which are closely related to marketing.
In particular, we have heard from many companies about the shortage and aging of sales personnel, as well as the difficulty of training sales personnel. And I strongly feel that it is time to reconsider the traditional sales style in the manufacturing industry as well. From my previous experience working at a manufacturing IT company, I have learned about the training methods used in major manufacturing companies. In many cases, the general style was to watch the work of seniors, learn, and grow slowly over time. I feel that I was in a very fortunate environment to be teamed up with my seniors and carefully trained. However, with the rapid turnover of personnel these days, it is becoming more difficult to train as thoroughly as in the past. In addition, I think that the difficulty of training is also increasing as the products and services provided become more diverse and sophisticated.