BtoB advertising support case study
Posted: Tue Jan 07, 2025 5:36 am
These measures extended the time visitors stayed on the site, and the number of conversions via the website increased tenfold. Now, the company says, "Medics is a reliable company that can provide advice not only on web advertising but also georgia phone data on marketing in general." This is a success story where appropriate and strategic management of BtoB advertising led to results. For
more details, please see the Business Engineering Co., Ltd. success story interview here:
2: Goodpatch Inc.
"The effective sales negotiation rate increased by approximately 1.35 times ."
Goodpatch Inc. provides UI/UX design for digital products. With the intensification of competition in recent years, the company's traditional inbound project acquisition has slowed. To expand sales, the company deployed web advertising, but the number of valid leads and valid business opportunities did not reach the target, and the company was unable to make a decision on investing in advertising.
The major issue was that the sales negotiation data accumulated in Salesforce was not linked to web advertising data such as listing ads and Facebook ads, and the return on investment (ROI) of advertising was not clearly visible. As a result, it was difficult to understand which ads were contributing to valid leads and business opportunities, and it was difficult to effectively run the PDCA cycle.
Medics first linked Salesforce's sales negotiation data with advertising data. This made it possible to use data to analyze which appeals were leading to valid leads and business opportunities, making it possible to build an effective advertising strategy.
With this approach, the company was able to increase the valid business opportunity rate by approximately 1.35 times and maximize the effectiveness of advertising investment. Mr. Kadono, who is in charge of marketing, also shared his experience, saying, "As we had more leads and opportunities to work with, marketing and sales started to work together better."
more details, please see the Business Engineering Co., Ltd. success story interview here:
2: Goodpatch Inc.
"The effective sales negotiation rate increased by approximately 1.35 times ."
Goodpatch Inc. provides UI/UX design for digital products. With the intensification of competition in recent years, the company's traditional inbound project acquisition has slowed. To expand sales, the company deployed web advertising, but the number of valid leads and valid business opportunities did not reach the target, and the company was unable to make a decision on investing in advertising.
The major issue was that the sales negotiation data accumulated in Salesforce was not linked to web advertising data such as listing ads and Facebook ads, and the return on investment (ROI) of advertising was not clearly visible. As a result, it was difficult to understand which ads were contributing to valid leads and business opportunities, and it was difficult to effectively run the PDCA cycle.
Medics first linked Salesforce's sales negotiation data with advertising data. This made it possible to use data to analyze which appeals were leading to valid leads and business opportunities, making it possible to build an effective advertising strategy.
With this approach, the company was able to increase the valid business opportunity rate by approximately 1.35 times and maximize the effectiveness of advertising investment. Mr. Kadono, who is in charge of marketing, also shared his experience, saying, "As we had more leads and opportunities to work with, marketing and sales started to work together better."