A more “human” brand experience…

[nurmohammadkhan]

At that point, to build an effective and meaningful brand experience, it is necessary to shift the focus from the single interaction to the experience provided throughout the entire customer journey. Only by incorporating knowledge of individual experiences in each content produced and distributed, on different touchpoints and through different channels , will it be possible to establish internal coherence between all the nodes of the funnel. But it is still not enough.



We talked in a recent article about the impact of the Internet of Things in the kenya whatsapp resource automotive sector . Thanks to IoT technology – we wrote – it is now possible to enhance the information generated by different sources and connect the IT systems of cars , so as to perform a series of functions more quickly and precisely (for example, recording traffic alerts in real time, offering emergency roadside assistance, replacing manual driving in some particular situations) and increasing the quality of the customer experience . Here we want to better articulate the concept, leaving aside the technological dimension to focus instead on what we could call “human”.

One of the great contributions that IoT is giving to the automotive sector – perhaps the greatest – is the increase in knowledge that organizations can access . But qualitative and quantitative information that becomes corporate assets loses value if it cannot be used to practically solve real critical issues , that is, those that occur in people's daily lives.

A brand experience created by extracting value from available data must necessarily be a more human brand experience , one that addresses humans and provides concrete answers to their problems.